Marketing & Creative Manager

Black Strap is a Bend, Oregon based outdoor apparel brand founded in 2008. We design and manufacture premium, technically advanced mountain lifestyle gear—balaclavas, base layers, neck gaiters, hoods, and protective active wear—for skiing, snowboarding, and year-round outdoor pursuits. Committed to innovation, performance, and reliability, we empower adventurers through a balanced approach: thriving DTC e-commerce and strong partnerships with specialty retailers nationwide.

Bring Black Strap’s brand vision to life through compelling creative, authentic storytelling, and effective marketing execution. Deliver integrated initiatives that strengthen the brand within ski and snowboard culture, support wholesale partners, and drive consumer demand. Translate brand strategy and product innovation into consistent, relevant creative across retail and digital touchpoints. Connect with the core rider first while extending relevance to the broader winter sports market.

$75,000 - $85,000

Six principal responsibilities, with weighted outcomes and measures of success.

Goal: Deliver compelling, consistent, culturally relevant creative across channels.

• Lead day-to-day creative development across brand and marketing touchpoints.
• Direct internal graphic design resources and external photographers, videographers, freelancers, and agencies.
• Oversee seasonal campaigns, photography, video, advertising, digital content, and collateral.
• Translate brand strategy into creative briefs and production plans.
• Maintain visual identity, tone, messaging, and product storytelling standards.

• Creative quality and consistency with approved brand standards.
• Seasonal asset delivery on time and within budget.
• Effective utilization and oversight of creative resources.

Goal: Shape and execute insight-led seasonal campaigns and product launches that support wholesale and DTC goals.

• Build seasonal GTM plans informed by consumer insights, market opportunities, product priorities, and commercial goals.
• Recommend campaign concepts, audience priorities, messaging, and channel approaches in partnership with the VP of Brand & Product.
• Translate approved GTM plans into integrated briefs, campaigns, and channel-specific deliverables.
• Partner with Product, Sales, and E-commerce to align product stories, launch timing, and channel execution.
• Assess campaign results and apply learnings to future seasonal planning.

• On-time achievement of seasonal GTM milestones.
• Clear, strategically grounded GTM plans and effective cross-functional launch execution.
• Reach, engagement, traffic, and conversion against agreed campaign goals.

Goal: Build cultural relevance and engagement with the winter sports community.

• Own organic social content planning, publishing cadence, and community engagement.
• Create authentic ski and snowboard storytelling aligned with seasonal initiatives.
• Coordinate content from athletes, ambassadors, creators, and external partners.
• Identify relevant trends and activation opportunities.
• Track channel performance and refine the content mix.

• Audience engagement, qualified growth, and video/content performance.
• Consistent, timely publishing and high-quality brand content.
• Meaningful athlete, ambassador, and community integration.

Goal: Equip sales and retail partners with tools and programs that support sell-in and sell-through.

• Develop catalogs, sell sheets, product…