Manager, Integrated Media - Hydro Flask

Our Home & Outdoor division is united by thoughtful design and lasting quality. From kitchens to campsites, we provide consumers with premium, innovative products for life - in and out of the home. This business unit includes our OXO , Osprey, and Hydro Flask brands, and this role may support one or more of these brands.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position:
Manager, Integrated Media – Hydro Flask Department:
Marketing for Hydro Flask

Work Location:

Bend, Oregon, Hybrid (work 3 days onsite)
Hybrid

Schedule:

At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

What you will be doing:

As the Hydro Flask Media Manager , you’ll help keep our media strategy moving from brief to execution. Partnering closely with the Sr. Manager, Media & Social Strategy, you’ll develop media briefs, bring stakeholder feedback together, coordinate timing and priorities, and manage day-to-day collaboration with our Media AOR. You’ll also connect with the Marketing COE to bring enterprise media standards, measurement frameworks, and best practices into the work, while partnering with our agency across planning, activation, optimization, and reporting.

Support the Sr. Manager, Media & Social Strategy, Hydro Flask as SPOC and media decision maker by preparing clear, aligned Hydro Flask media requests, briefs, feedback, priorities, and escalation inputs for the media AOR.Translate Hydro Flask brand priorities, commercial goals, product launches, retail moments, and campaign objectives into actionable media briefs and integrated media plans.

Coordinate with Brand, Retail Sales, DTC/eCommerce, Marketing COE Media & Analytics, and agency to align media plans to business priorities, budget guardrails, timing, and measurement expectations.

Manage day-to-day media planning and activation follow-through across paid social, search, programmatic, display, retail media, e-commerce, and DTC performance channels.

Monitor campaign timelines, deliverables, approvals, pacing, performance, and optimization needs; identify risks early and support resolution with the Marketing Director, COE, and agency partners.

Capture campaign learnings, performance highlights, budget implications, and key decisions to support future planning, executive updates, and cross-functional alignment.

Serve as a key liaison between media and creative teams, translating media strategies into clear creative requirements, coordinating asset development and delivery.

Leverage performance insights to inform creative testing and optimization.

Skills needed to be successful in this role:

Excellent communication skills, both written and verbal.

Proficiency in social media management tools.

Ability to work in a fast-paced environment and manage multiple tasks simultaneously.

Strong attention to detail and organizational skills.

A proactive and creative mindset with a passion for storytelling through social media.

Experience with paid media execution either in an agency or in-house.

Demonstrated ability to speak the voice of the…