Field Marketing Manager, Research Solutions - US East Region

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters' innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics.

Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters' passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the people who give possibilities purposeBD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

The Field Marketing Manager, Research Solutions - US East Region is responsible for generating and accelerating demand across priority territories, accounts, and research customer segments in the Eastern United States. The role owns the East Region field activation plan across priority territories and accounts for Research Solutions, spanning research instruments, reagents, software, and workflow offerings, in alignment with US regional portfolio strategies and commercial priorities.

Reporting to the Senior Field Marketing Leader, this role partners closely with East Region Sales Leadership, Sales, Field Applications, Regional Product Marketing, Marketing Operations, and other commercial teams. The Field Marketing Manager converts go-to-market strategy into local programs, events, account-based marketing initiatives, and sales activation that create opportunities, advance pipeline, and strengthen customer engagement. The role also provides frontline customer, competitive, and market feedback to improve regional strategies and execution.

Territory & Account Activation Planning

• Own the East Region field activation plan, priorities, and activation calendar in alignment with US Research Solutions marketing strategies and sales objectives.
• Partner with Sales Leadership and Regional Product Marketing to identify priority territories, customer segments, named accounts, applications, and whitespace opportunities.
• Translate approved go-to-market strategies, value propositions, and commercial priorities into targeted territory programs and account-level actions.
• Use account, territory, pipeline, and engagement insights to allocate field marketing resources and recommend adjustments to local plans.

Demand Generation & Pipeline Acceleration

• Lead local activation that creates and advances opportunities across research customers, including academic, biopharma, biotechnology, government, and translational research segments.
• Partner with Regional Product Marketing and Marketing Operations on audience acquisition and campaign execution, ensuring programs are aligned with East Region sales priorities.
• Partner with Sales to drive timely follow-up of marketing-qualified leads, local opportunity creation, account engagement, and opportunity progression
• Monitor program performance, MQL conversion, and influenced pipeline to identify gaps and corrective actions.
• Activate approved promotions and commercial programs in the field; capture customer response and competitive reaction for Regional Product Marketing and Sales Leadership.

Events, Launches & Account-Based Marketing

• Lead execution of East Region events, workshops, webinars, roadshows, and local launch activities, including sales coordination, lead capture, and post-event follow-up.
• Execute product-launch activation plans in priority territories and accounts using approved positioning, claims, content, and sales tools.
• Partner with Sales to execute account-based marketing programs for named…