E-Commerce Senior Sales Strategy Manager

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life  the only major U.S.

-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, Kitchen Aid, Jenn Air, Maytag, Amana, Brastemp, Consul, and In Sink Erator . In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers.

Additional information about the company can be found at

The KASA US Direct-to-Consumer (D2C) team serves as the primary e-commerce engine and cross-functional hub for Kitchen Aid small appliances, owning the end-to-end consumer journey across  and leading digital marketplace partners. Beyond driving rapid top-line growth, KASA D2C operates as the company's strategic innovation catalyst and financial anchor—spearheading global initiatives in AI-driven shopping, modern Mar Tech, and predictive customer journeys. Joining this team puts you at the center of digital transformation, where your work directly shapes the future of an iconic premium consumer brand.

In this role, you deliver complete P&L performance—driving top-line revenue growth and bottom-line profit expansion. You own our monthly, quarterly, and yearly sales outlooks, ensuring our commercial strategy delivers on those targets while closing any gaps to profit plan. You are responsible for defining the commercial roadmap, steering demand generation and capture strategies, optimizing D2C cost structures, and bringing unique site value propositions to life that differentiate our brand channel from retail partners.

Success in this role requires a willingness to challenge the status quo, find bold new ways to differentiate our direct channel, and apply the operational rigor needed to transform how we work. This includes driving efficiency, leveraging AI and automation, and streamlining go-to-market (GTM) operations. You will influence through strong collaboration and thought leadership across matrixed organizational teams, working closely with a Sr.

Analyst, Project Manager, and key partners like Business Intelligence, Operations, CRM and Performance Media to unlock data-driven opportunities and scale the business efficiently.

• Sales & Profit Forecasting:
  Manage and deliver comprehensive Direct-to-Consumer (D2C) sales outlooks, profit plans, and agile commercial strategies to achieve volume and margin targets.
• Margin Optimization:
  Protect net profitability by actively managing D2C cost drivers, including fulfillment, warehousing, marketplace commissions, and media investments.
• Brand Differentiation:
  Develop innovative value propositions to clearly differentiate the brand's direct website () from external retail partners.
• Operational Automation:
  Streamline Go-To-Market (GTM) operations and transform legacy workflows by integrating Artificial Intelligence (AI) and automated tools.
• Data-Driven Loyalty:
  Partner with Business Intelligence (BI) and Customer Relationship Management (CRM) to uncover insights, shift demand to lower-cost owned channels, and build a robust First-Party (1P) customer database.
• Executive Alignment:
  Influence regional and global leadership teams to secure support and buy-in for new strategic growth initiatives.
• Agile Testing:
  Implement a continuous test-and-learn methodology to rapidly test novel commercial offers, run sprint planning, and measure financial impact.
• Team Mentorship & Execution:
  Mentor cross-functional teams and oversee execution…