Sales Director

Join to apply for the Sales Director role at Market Performance Group
.

Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we’ve built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines.

We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace.

As the Sales Director, Omnichannel
, you will serve as the senior client-facing leader responsible for owning and accelerating omnichannel performance across Walmart Stores,  (1P/DSV & 3P Marketplace), and Sam’s Club
. This role blends strategic retail engagement, client relationship management, and digital commerce expertise to deliver growth across all channels. You will provide clients with deep insights, strategic planning, and seamless execution across brick-and-mortar and digital touchpoints. While our internal MPG media team manages campaign execution, you’ll possess a working knowledge of Walmart Connect to help clients strategically align their investments with business objectives, inventory strategies, and digital shelf performance.

You will also be assigned key clients as part of our overall Client Intimacy Initiative providing comprehensive connectivity across MPG and ensuring client satisfaction and retention. This is a full-time, in-person role based in Bentonville, Arkansas, with an expectation of being in the office three days per week.

Omnichannel Sales & Account Leadership

• Serve as the strategic business lead for Walmart and Sam’s Club across 1P and 3P channels.
• Develop and execute integrated joint business plans that align with client goals, category trends, and retailer initiatives.
• Own the total business relationship across Walmart and Sam’s Club, inclusive of in-store and eCommerce platforms (1P and 3P when in scope).
• Drive execution of pricing, modular transitions, promotional planning, and new item setup across physical and digital shelves.
• Advise on assortment strategy, buy box performance, and fulfillment models across Marketplace.
• Deep understanding of both Scintilla Basic and Scintilla Charter (and extended capabilities), Walmart Connect, and Walmart Marketplace to advise clients holistically across their business at Walmart.
• Sam’s Club experience and understanding of MAP and Madrid is preferred but not required.

Digital Commerce & Marketplace Strategy

• Guide clients in building a strong digital footprint through optimized product detail pages (PDPs), compelling content, and retail-compliant listings.
• Oversee the health of digital shelves: ensuring consistent, brand-aligned, and performance-driven PDPs across 1P and 3P listings.
• Collaborate with content/creative teams and external partners to ensure all SKUs under MPG management meet or exceed Walmart’s content excellence standards.
• Monitor and provide insights across key digital KPIs:
  • Conversion and click-through rates
  • Content health scores
  • Buy box win rate
  • Profitability and fulfillment metrics
  • Item availability across 1P, DSV, and Marketplace models
• Provide strategic guidance to clients on optimizing their 1P and 3P Marketplace presence.
• Understand the nuances of working with WFS (Walmart Fulfillment Services), third-party sellers, and DSV models.

Walmart Connect Collaboration

• Maintain a strategic understanding of Walmart Connect’s media solutions, translating client business objectives into aligned media plans.
• Guide clients on campaign timing, item readiness, and promotional layering to ensure optimized omni-impact.
• Coordinate with the internal media team to bridge the…