Digital Content Manager

The mission of Crystal Bridges Museum of American Art is to welcome all to celebrate the American spirit in a setting that unites the power of art with the beauty of nature. Founded by philanthropist and arts patron Alice Walton, Crystal Bridges is a public non‑profit charitable organization.

Position Title: Digital Content Manager

Position Type: Full-Time

FLSA Classification: Exempt

Division: Brand Strategy & Communications

Department: Digital Strategy

Reports to: Director of Digital Strategy

Date Reviewed: 11/7/2025

Crystal Bridges is a museum of American art located in Bentonville, Arkansas. We explore the unfolding story of America by actively collecting, exhibiting, interpreting, and preserving outstanding works that illuminate the American heritage and artistic possibilities. Founded by Alice Walton in 2005, the museum opened in 2011 and is a public, non‑profit charitable organization with free admission.

The Momentary is a venue for the music, art, and food of our time, and a catalyst for creativity and economic vitality. An extension to Crystal Bridges, the Momentary is a ‘living room’ where community gathers to be inspired, connected, and joyful. The Momentary enriches lives through music, art, and food experiences that inspire creativity, build community, and create joy. You belong here, make the most of this moment.

The Digital Content Manager is responsible for shaping and managing the museum’s web content ecosystem, including oversight of the Content Management System (CMS), ensuring that digital content supports institutional goals, enhances the user experience, and reflects the museum’s brand, voice, and mission. As a key member of the Digital Strategy team within Brand Strategy and Communications, this role bridges strategy, editorial planning, multimedia storytelling, and UX design—elevating the quality of all content across our platforms to ensure it is clear, structured, engaging, and accessible.

The role will collaborate across departments to plan and execute web content that supports exhibitions, programming, membership, education, and more—delivering engaging and inclusive digital experiences for Crystal Bridges’ and the Momentary’s online audiences.

• Manage the development and maintenance of all content across the organization’s digital platforms, including both static and dynamic page information, editorial and multimedia storytelling, UX content, photography and animations, and time‑sensitive updates.
• Serve as the primary administrator for the organization’s CMS (Word Press), managing page creation, updates, and publishing workflows in collaboration with internal stakeholders and the Product Manager.
• Lead the editorial planning and scheduling of web content updates across Crystal Bridges’ and the Momentary’s websites and digital platforms.
• Develop and maintain content strategies that align with institutional goals and digital product priorities.
• Oversee digital storytelling program to publish content created by writers, editors, and producers that is audience‑centered, compelling, visually‑rich and emotionally resonant.
• Define and maintain content models, taxonomies, tagging systems, and structured metadata to support scalable content design.
• Manage the development, publishing, and maintenance of all content across digital platforms through the CMS, ensuring timely updates and high‑quality presentation.
• Contribute to content audits, gap analyses, and content lifecycle planning.
• Create and manage editorial workflows and approvals for digital content updates and streamline internal request processes.
• Collaborate with Product Manager to map content to user journeys to ensure content supports seamless digital experiences.
• Establishes and maintain content governance standards to ensure consistency, quality, and brand alignment across digital content.
• Apply and advocate for clear language, inclusive writing practices, and accessibility best practices across web content.
• Strategize and implement digital initiatives in partnership with the Director of Digital Strategy—supporting institutional campaigns,…