Head of Social Media

The mission of Crystal Bridges Museum of American Art is to welcome all to celebrate the American spirit in a setting that unites the power of art with the beauty of nature. Founded by philanthropist and arts patron Alice Walton, Crystal Bridges is a public non-profit charitable organization.

Position Title: Head of Social Media
Position Type: Full-time
FLSA Classification: Exempt
Department: BEAT – Brand Experience and Activation Team
Reports to: Senior Director of Integrated Marketing
Date Reviewed: 12/08/2025

Crystal Bridges is a museum of American art located in Bentonville, Arkansas. We explore the unfolding story of America by actively collecting, exhibiting, interpreting, and preserving outstanding works that illuminate the American heritage and artistic possibilities. Founded by Alice Walton in 2005, the museum opened in 2011 and is a public, non-profit charitable organization with free admission.

The Momentary is a new contemporary art space that opened to the public on February 22, 2020, in downtown Bentonville, Arkansas. A satellite to Crystal Bridges, the Momentary presents visual, performing, and culinary arts. The mission of the Momentary is to champion contemporary art’s role in everyday life and explore the unfolding story of contemporary American arts in an international context by actively commissioning and exhibiting outstanding works that explore new ideas and inspire action.

The Head of Social Media leads the strategic development, execution, and optimization of social media for Crystal Bridges Museum of American Art and the Momentary. Reporting to the Senior Director of Integrated Marketing, this role is responsible for shaping the institution’s social media vision, driving platform strategy, elevating creative storytelling, and building strong digital engagement across channels.

The Sr. SMM oversees daily social operations, manages the museum’s ambassador and influencer programs, mentors junior staff, guides contract creators, and collaborates with colleagues across PR, Digital, Content, Creative, Music, Curatorial, and Learning & Engagement. The position ensures that social content aligns with institutional brand standards, supports key museum priorities, and strengthens reputation and visibility.

This role is both strategic and hands-on, setting long-term direction while producing high-quality, platform-optimized content and driving measurable outcomes.

• Lead Social Media Strategy: Develop annual social media strategies, KPIs, and platform priorities for Crystal Bridges and the Momentary, ensuring alignment with institutional goals and integrated marketing plans.
• Platform Oversight: Oversee all social media channels (Instagram, Facebook, X, Tik Tok, You Tube, Linked In), ensuring audience growth, engagement, and brand consistency.
• Content Strategy & Creative Direction: Direct the creation of compelling, platform-native content in collaboration with creative, multimedia, and digital teams. Oversee editorial calendars and ensure a high bar for visual storytelling.
• Team Leadership: Supervise and mentor the Assistant Social Media & Public Relations Coordinator and manage contract creators. Provide leadership, coaching, and quality oversight.
• Influencer & Ambassador Programs: Lead influencer strategy, manage creator partnerships, and evolve the in-house ambassador program to expand reach and impact.
• Paid Social
  
  Collaboration:
  
  Partner with the integrated marketing and paid media teams to align organic and paid strategies, optimize for performance, and develop campaign-aligned social content.
• Social Listening & Analytics: Oversee monitoring tools and reporting; analyze engagement, sentiment, and audience behavior; translate insights into action.
• Cross-Department
  
  Collaboration:
  
  Work closely with programming, curatorial, learning & engagement, and music teams to identify storytelling opportunities and amplify exhibitions, performances, and initiatives.
• Reputation & Issues Management: Support the Senior Director of Integrated Marketing and PR leadership during crisis communications. Manage engagement…