Senior Manager, Communications - Content & Creative | Senior Content Strategist

Overview

Position Summary:

Join Walmart as a Senior Manager, Communications-Content Experience & Creative and help shape the voice of the world’s largest retailer. This is a unique opportunity to lead innovative content strategies, drive creative excellence, and make a measurable impact on how Walmart communicates with millions of associates and customers worldwide.

This role sits at the intersection of storytelling and strategy—responsible for ensuring that Walmart’s reputation-shaping content not only resonates but reaches. The ideal candidate is as comfortable crafting compelling brand journalism as they are analyzing content performance and guiding channel strategy.

About Global Communications

Global Communications is the storytelling engine behind Walmart’s brand, connecting our associates, customers, and communities through compelling content and creative experiences. Our team operates at the intersection of strategy, creativity, and technology—delivering impactful narratives that support Walmart’s mission and business goals. In this role, you’ll help elevate our communications and drive engagement across all channels.

• Develop and refine narrative frameworks that align with enterprise priorities and reputational themes, shaping storylines that connect emotionally and intellectually with target audiences.
• Translate communications priorities into owned content, from thought leadership and brand journalism pieces to internal storytelling.
• Provide editorial oversight for high-visibility content—ensuring clarity, tone, and storytelling consistency across platforms.
• Plan go-to-market strategies for flagship stories and campaigns across owned channel to optimize for reach, discoverability, and engagement.
• Build and maintain channel playbooks and best practices, ensuring consistency, accessibility, and impact across platforms.

• Narrative Strategy
  :
  Strong editorial judgment and storytelling instincts, including ability to synthesize diverse inputs into coherent and compelling story arcs.
• Content Writing
  :
  Exceptional writing, editing, and message development skills.
• Channel Expertise
  :
  Strong understanding of audience behavior across owned and shared digital ecosystems.
• AI Proficiency
  :
  Able and eager to use company-approved AI tools to increase productivity, output and quality of editorial deliverables.
• Collaboration and Influence
  :
  Comfortable with and capable of working cross-functionally with executives, SMEs, creatives and other communications professionals to deliver a unified creative vision.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see  . Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.

Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.

Walmart ().

The annual salary range for this position is $90,000.00 - $. Additional compensation includes…