Director, Personalization Strategy & Activation - Martech

Director, Personalization Strategy & Activation - Martech

Join to apply for the Director, Personalization Strategy & Activation - Martech role at Sam's Club

About the job:
We are seeking a strategic leader to drive enterprise personalization from concept to scaled execution. You will champion a vision, lead a cross‑functional team across marketing, product, data science, and engineering to deliver advanced, data‑driven personalization capabilities. You will set strategic direction, lead end‑to‑end activation of all personalization initiatives, and build operational foundations to scale personalization across online and in‑club member experiences.

• Establish and own the overarching personalization strategy for all member experiences, ensuring alignment with top‑level business objectives.
• Develop a multi‑year personalization roadmap that connects strategic goals to concrete execution milestones and business outcomes.
• Lead the prioritization of initiatives based on business impact, technical feasibility, and member value.
• Champion and lead a test‑and‑learn culture, overseeing the design and execution of innovation pilots to evaluate emerging capabilities.
• Translate successful pilots into scalable, always‑on programs by creating clear documentation and playbooks for the broader organization.
• Partner closely with data science and analytics teams to establish robust success metrics, control groups, and learning agendas.
• Act as the primary translator and strategic bridge between marketing and technical teams (engineering, data science, and product).
• Lead requirements definition, use case design, and cross‑functional alignment processes to ensure seamless implementation and adoption of personalization technologies.
• Simplify complex technical capabilities into clear, business‑friendly frameworks and strategic use cases that resonate across the organization.
• Build and embed scalable processes, frameworks, and governance standards that enable marketing teams to deploy personalization efficiently and at scale.
• Oversee the creation of best‑in‑class workflows, including intake processes and QA protocols, to ensure high‑quality, low‑friction launches.
• Serve as a key leader in training and enablement, building institutional knowledge and promoting best practices for personalization tools and capabilities across the organization.
• Define and measure business impact of personalization programs, translating results into strategic insights that inform future roadmap prioritization.
• Partner with analytics to quantify incremental revenue, engagement, and retention lift from all personalization activations.
• Establish enterprise‑level reporting routines and dashboards that provide a clear view of performance to key stakeholders and leadership.

• Deep understanding of the marketing technology ecosystem, including CDPs, DMPs, A/B testing platforms, and analytics tools. Ability to translate technical capabilities into business value.
• Demonstrated ability to think strategically, connect personalization initiatives to broader business goals, and make data‑driven decisions.
• Proven track record of navigating complex, ambiguous challenges and creating structure where none exists. Proactive and resourceful in finding solutions.
• Exceptional ability to influence and align diverse stakeholders, including senior leadership, technical teams, and marketing partners, without direct authority.
• Strong communication skills with the ability to “translate” complex technical concepts into clear, concise, business‑friendly language for a non‑technical audience.
• A hands‑on leader who can define strategy, drive execution, build processes, and mentor team members.
• Bachelor’s degree in Marketing, Business, or related field and 6 years’ experience in marketing or related field (or 8 years’ experience in marketing). 3 years’ supervisory experience.

• Bachelor’s degree in Marketing, Business, or related field.
• 6 years’ experience in marketing or related field (or 8 years’ experience in marketing).
• 3 years’ supervisory experience.

• Digital marketing experience (e.g., affiliate…