Director, Personalization Strategy & Activation - Martech

Position Summary

Working at Sam’s Club means a career without boundaries. There’s always room to grow, to take on another challenge, to roll up your sleeves and contribute, and to find professional rewards for your hard work.
About the job:
Director, Personalization Strategy & Activation
Role Summary We are seeking a strategic leader and technically fluent Director to drive our enterprise personalization strategy from concept to scaled execution. This role will champion a vision and lead a cross‑functional team across marketing, product, data science, and engineering to deliver advanced, data‑driven personalization capabilities. You will be responsible for setting the strategic direction, leading the end‑to‑end activation of all personalization initiatives, and building the operational foundations needed to scale personalization across all online and in‑club member experiences.

• Establish and own the overarching personalization strategy for all member experiences, ensuring alignment with top‑level business objectives.
• Develop a multi‑year personalization roadmap that connects strategic goals to concrete execution milestones and business outcomes.
• Lead the prioritization of initiatives based on business impact, technical feasibility, and member value.

• Champion and lead a test‑and‑learn culture, overseeing the design and execution of innovation pilots to evaluate emerging personalization capabilities.
• Translate successful pilots into scalable, always‑on programs by creating clear documentation and playbooks for the broader organization.
• Partner closely with data science and analytics teams to establish robust success metrics, control groups, and learning agendas.

• Act as the primary translator and strategic bridge between marketing and technical teams (engineering, data science, and product).
• Lead the requirements definition, use case design, and cross‑functional alignment processes to ensure seamless implementation and adoption of personalization technologies.
• Simplify complex technical capabilities into clear, business‑friendly frameworks and strategic use cases that resonate across the organization.

• Build and embed scalable processes, frameworks, and governance standards that enable our marketing teams to deploy personalization efficiently and at scale.
• Oversee the creation of best‑in‑class workflows, including intake processes and QA protocols, to ensure high‑quality, low‑friction launches.
• Serve as a key leader in training and enablement, building institutional knowledge and promoting best practices for personalization tools and capabilities across the organization.

• Define and measure the business impact of personalization programs, translating results into strategic insights that inform future roadmap prioritization.
• Partner with analytics to quantify incremental revenue, engagement, and retention lift from all personalization activations.
• Establish enterprise‑level reporting routines and dashboards that provide a clear view of performance to key stakeholders and leadership.

• Marketing Technology & Data Fluency: Deep understanding of the marketing technology ecosystem, including CDPs, DMPs, A/B testing platforms, and analytics tools. Ability to translate technical capabilities into business value.
• Strategic & Critical Thinking: Demonstrated ability to think strategically, connect personalization initiatives to broader business goals, and make data‑driven decisions.
• Problem‑Solving & Dealing with Ambiguity: Proven track record of navigating complex, ambiguous challenges and creating structure where none exists. Proactive and resourceful in finding solutions.
• Influence & Stakeholder Management: Exceptional ability to influence and align diverse stakeholders, including senior leadership, technical teams, and marketing partners, without direct authority.
• Communication & Translation: Strong communication skills with the ability to “translate” complex technical concepts into clear, concise, business‑friendly language…