Senior Manager, Marketing Email - Data Ventures

Position Summary

Join Walmart Data Ventures as a Sr. Manager, Marketing Email and help shape and implement our B2B digital marketing strategy. Reporting directly to the Director, Marketing Operations, you’ll lead the end-to-end email campaign process—building integrated campaigns across email and driving measurable growth through automation, personalization, and insightful reporting. This is a high-visibility, hands-on role where you’ll collaborate with creative and product marketing teams to deliver the best campaigns that engage prospects and nurture clients.

If you are passionate about using technology and data to tell compelling stories, we want to hear from you!

Walmart Data Ventures is transforming retail by turning Walmart’s unmatched first-party data into actionable insights. Serving 255 million customers across 10,500+ stores and eCommerce sites in 19 countries, we empower merchants and brands to make smarter, faster decisions through our Scintilla insights platform—now available in the U.S., Mexico, and Canada.

Scintilla, meaning “spark,” captures our mission: to ignite impactful ideas from even the smallest data points. We help businesses improve every step of the customer and product journey, driving real results. Join us and be part of a team that’s redefining the future of retail through data-driven innovation.

• Develop a holistic email marketing plan to manage the right frequency, schedule, and context mix to achieve our goals and increase the engagement of our prospect and customer base.
• Collaborate with company partners to support enterprise, branding, important seasonal campaigns, categories and business initiatives.
• Improve email automation and CRM practices, driving cross-team collaboration to enhance content strategies and customer segmentation.
• Partner with data science, Rev Ops, and platform teams to analyze customer behavior and identify relevant insights for email marketing.
• Establish, track, and report on goals for email campaigns, sharing recommendations with partners and leadership.
• Design and implement marketing experiments to test messaging, content, and segmentation, building a Best Practices Playbook.
• Work with Product Marketing Management and creative teams to launch on-brand, impactful campaigns using internal and external tools.
• Manage an integrated digital campaign calendar across email, web, and Linked In.
• Ensure compliance regulations and deliverability best practices for all audiences.
• Stay current on industry trends and best practices, providing strategic input on email marketing direction.
• Evaluate and improve the effectiveness of email programs, incorporating feedback and supporting continuous improvement.

• Bachelor’s degree in marketing, business, retail operations, or related field, with 4+ years of experience in email marketing, corporate communications, or public relations.
• Expertise in email automation platforms (e.g., Marketo, Braze, Salesforce) and hands‑on experience managing email automation workflows.
• Knowledge of email compliance regulations and deliverability best practices.
• Experience improving email list management and audience segmentation strategies, using advanced data analysis to ensure targeted, personalized, and high‑performing email campaigns that grow engagement and conversion.
• Experienced at conducting research, analyzing data, developing insights, and communicating applicable recommendations to measure email performance and lead decisions based on important metrics.
• Customer‑centric approach, always looking to understand and enhance the user experience.
• Experience working in B2B startup or high‑growth environments.
• Campaign management skills demonstrating the ability to plan, craft, execute, and manage marketing emails end to end; includes project management skills whereby you will manage multiple campaigns and calendars at the same time.

At Walmart, we offer competitive pay as well as performance‑based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock…