Revenue Marketing Manager

Key Responsibilities:

Demand Generation & Pipeline Ownership

• Own top-of-funnel demand generation strategy and execution, with accountability for MQL volume, quality, and contribution to pipeline
• Define campaign objectives, target personas, and success metrics aligned with Sales priorities
• Partner with BDRs to optimize speed-to-lead and conversion from MQL → SQL
• Partner with Revenue Operations on lead scoring, routing, attribution, and funnel analytics
• Manage and prioritize the work of the Demand Generation Associate, who executes campaign operations and lead capture
• Own Gideon’s pipeline-generating marketing motion

Events, Conferences & Field Marketing

• Own event strategy and execution (e.g., MODEX, Pro Mat, Automate, industry-specific conferences)
• Manage booth presence, messaging, content, logistics, and speaking opportunities
• Ensure clean lead capture and structured post-event follow-up with BDRs
• Measure and report event ROI in partnership with Rev Ops

Content & Market Presence

• Own the content roadmap, including case studies, customer stories, blogs, videos, whitepapers, and product updates
• Translate complex technical and operational concepts into clear, value-driven narratives
• Ensure consistent positioning, messaging, and market credibility across all channels
• Support Sales with customer-facing materials and enablement content

Digital Presence & Social Media

• Own Gideon’s social media presence with a focus on thought leadership, credibility, and visibility
• Oversee website updates, landing pages, and conversion paths in partnership with Demand Gen and Rev Ops
• Ensure all campaigns have clear CTAs and measurable outcomes

Cross-Functional Collaboration

• Work closely with Sales to align messaging, ICP focus, and campaign priorities
• Partner with Product on content related to launches, roadmap themes, and market positioning
• Collaborate with Rev Ops to ensure marketing performance is measurable and actionable

What Success Looks Like (First 12 Months)

• Marketing is a predictable source of qualified pipeline, not just awareness
• MQL → SQL conversion improves quarter over quarter
• Events and campaigns show clear, measurable pipeline impact
• Sales and BDRs view Marketing as a true revenue partner

• 5+ years of B2B marketing experience(industrial, robotics, or automation preferred but not required)
• Experience owning or contributing to pipeline, MQL, or revenue-related targets
• Strong content judgment and ability to simplify complex technical topics
• Experience working closely with BDRs, Sales, and Revenue Operations
• Familiarity with marketing automation and CRM tools
• Comfortable operating hands-on in a fast-paced, scaling environment