Manager, Customer Marketing, Walmart & Club Channel

Manager, Customer Marketing, Walmart & Club Channel

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Job Title
:
Manager, Customer Marketing, Walmart & Club Channel
Division
: L’Oreal Dermatological Beauty Brands
Location
:
Bentonville, AR Field Sales Office
Reports To
:
Senior Customer Marketing Manager

Who We Are
L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business:
Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty.
Our brands portfolio includes Cera Ve, La Roche-Posay, Vichy, Skin Ceuticals, and Skin better Science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.

What You Will Learn
The Customer Marketing Manager role supports the Senior Customer Marketing Manager & Support the Field Sales team in managing customer-specific activations for key accounts. Manager’s role is to work with both internal and external partners in the development and execution of go-to-market brand & franchise-strategies for their specific accounts.

• Annual and quarterly customer “shopper” marketing activation planning
• Communicate with internal and external stakeholders to manage advertising and marketing projects at retail
• Work closely with SCM, Trade & Brand Marketing teams to develop effective support plans and ensure that national strategy is aligned with needs of the retailer
• Support SCM in developing materials with internal teams and ensure proper execution at retail such as creative implementation for personalization programs
• Support SCM (s) in creative concepting for in-store feature display programs in alignment with Customer & National Brand strategy
• Helps develop strategies to create best-in-class, 360 shopper campaigns. Manage end-to-end execution including in-store, retail media, sampling, promotions, and other events
• Partner with retail media networks and marketing partners at key customers to drive revenue and share
• Helps negotiate contracts and manage the work of external agencies and vendors
• Support the annual budgeting process in partnership with the SCM, customer finance team, including analysis/key learnings
• Collaborate with cross-functional teams including but not limited to sales, category management, brand/trade marketing, business intelligence, supply chain, consumer experience, media to develop strategy for in-store and digital media/ecommerce campaigns
• Leverage shopper insights, customer data, and internal tools to drive conversion, efficient ROI, and continuous improvement for future programming
• Strong project leadership skills to seamlessly bring brand assets, company objectives, and priorities to life in the marketplace
• Project Management Support:
  Help facilitate, follow-up & track customer-specific activations inclusive but not limited to:
• Creative Specs for Walmart & Club digital media campaigns
• Creative Specs & Briefing Internal & External Partners
• Customer Sampling Activations
• Third Party Advertising/Marketing Partner Activations (i.e. Influencer, Mobile Notifications, Purchase Reward Campaigns, etc.)
• Complete additional tasks as assigned by immediate manager

Required Qualifications

• Education Requirements - Degrees/
  
  Certifications:
  
  4-year college degree/bachelor’s degree in advertising, marketing or related field
• Manager Years of
  
  Experience:
  
  4+ years of CPG Customer Sales/Brand and/or Shopper Marketing/Agency experience required
• Candidate should have a national understanding of the consumer-packaged goods industry as well as experience in the mass-retail environment
• Ideal candidate is someone with an entrepreneurial mindset and ability to be extremely flexible in an ever-changing environment
• Ideal candidate will be a team-player, and have the ability to work with cross-functional teams
• Technical
  
  Skills:
  
  Functional…