Senior Manager, Walmart Retail Media Strategy

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us.

If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

The Senior Manager, Walmart Retail Media Strategy will play a critical leadership role within the Media and Digital Platforms team, responsible for shaping, developing, and guiding Bayer Consumer Health’s retail media strategies with Walmart across our portfolio of brands. This role ensures our national and retail media investments are integrated, complementary, and deliver maximum business impact. This position operates at the intersection of Brand, Shopper Marketing, Sales, Commercial Strategy, Media Activation, National Media Strategy, and Analytics—while directly leading partnerships with Walmart Connect (WMC), other key retail media networks, and agency partners.

As a senior retail media subject matter expert, this role will influence investment decisions, lead cross‑functional alignment, and champion the evolution of Bayer’s WMC strategy. The Senior Manager will oversee holistic planning across WMC, ensuring data‑driven insights inform acceleration or course correction where needed. They will also serve as a thought leader in leveraging emerging platforms and technologies, data tools, and best‑in‑class measurement frameworks.

• Lead the end‑to‑end Walmart media cross‑channel strategy across assigned brands and retailer partners, ensuring alignment with national media, sales, and business objectives.
• Drive cross‑functional integration between Brand, Sales, Shopper Marketing, and Media teams to ensure media planning reflects consumer‑first thinking and business growth priorities.
• Lead and manage agency partners and internal cross‑functional stakeholders to drive efficiency, best‑in‑class execution, and continuous innovation in Walmart Connect and other retail media partners.
• Leverage data and insights to drive plan acceleration or course corrections as necessary, including the amplification and use of key platforms such as Scintilla, internal reporting tools, and external media platforms.
• Serve as the key liaison with Walmart Connect and other retail media partners, identifying opportunities for growth, innovation, and partnership optimization.
• Guide budget stewardship and investment strategy across Walmart Connect and other retail media networks to maximize ROI and business impact.
• Utilize retailer data platforms and advanced analytics to inform strategy, audience design, and media mix optimization.
• Partner with Analytics and Insights teams to evolve measurement frameworks and demonstrate media’s contribution to incremental sales and brand growth.
• Champion a culture of continuous learning and education around retail media, bringing forward thought leadership on platform innovation, audience data, and creative optimization.
• Coach and develop junior team members, contributing to Bayer’s in‑house retail media and eCommerce expertise.

Bayer seeks an incumbent who possesses the following:

• Proven experience leading strategic partnerships across Walmart Connect and other major retail media networks.
• Expertise with data and analytics tools (e.g., Scintilla) to drive insights‑based decision‑making.
• Demonstrated ability to lead cross‑functional teams and agency partners toward unified strategic outcomes.
• Strong financial acumen with experience managing large‑scale media budgets and delivering ROI accountability.
• Excellent communication, presentation, and organizational skills with the ability to influence at all organizational levels.
• Proactive, innovative mindset with the ability to thrive in a fast‑paced, complex environment.
• Bachelor’s degree.

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