Account Director; Mass Club

Summary

Account Director

As Account Director, you will serve as a strategic driver responsible for developing and activating retailer-specific strategies that align brand goals with sales realities to fuel business growth. You’ll leverage your deep knowledge of retailer ecosystems to inform client planning, guide internal teams, and help bring to life retail programs that truly convert.

This role bridges insights, strategy, and execution—ensuring our clients show up meaningfully and effectively within key retailers across the commerce landscape.

• Retailer Strategy Development:
  Lead the creation of retailer-specific plans rooted in shopper behavior, retailer priorities, and brand objectives.
• Client Integration:
  Partner with client leads to embed retail thinking into business planning cycles, program briefs, and activation roadmaps.
• Retailer Knowledge:
  Act as a subject matter expert on priority retailers and RMNs, ensuring internal and client teams stay ahead of retail platform changes, seasonal priorities, and innovation.
• Cross-Functional Leadership:
  Collaborate across commerce media, creative, shopper, and sales teams to ensure alignment and integration of strategy across the full funnel.
• Plan Ownership:
  Translate insights into actionable go-to-market plans that connect strategy to execution across both national and retailer-led initiatives.
• Internal Enablement:
  Provide guidance to internal teams (e.g., media, creative, marketing leads) to ensure deliverables ladder up to strategy and meet both client and retailer expectations.
• Measurement & Optimization:
  Work with RMNs, vendors, and analytics partners to define success metrics, evaluate impact, and recommend plan optimizations.
• Team Support & Growth:
  Coach junior team members and contribute to building a center of excellence for retail knowledge within the agency.

• 7–9 years of experience in shopper marketing, retail strategy, CPG, or retail media.
• Solid understanding of key U.S. retailers (Ahold, Food Lion, Publix, Wakefern) and their media and commerce ecosystems.
• Ability to connect brand strategy to retailer expectations and sales goals.
• Strong storytelling and presentation skills—able to simplify complexity and influence stakeholders.
• Experience working in or with cross-functional teams (e.g., sales, media, insights, creative).
• Strategic mindset with attention to detail and a bias for action.
• A collaborative spirit and passion for helping brands win in retail.

We are building a best-in-class retail consultancy to help brands grow through smarter, retailer‑led strategies. As Director, you’ll play a vital role in shaping how we partner with clients, navigate the evolving retail landscape, and turn opportunity into performance.

• Full‑Time Benefits (Medical, Dental, Vision, Life)
• 401(k) with company match
• Training and Career Development
• Generous Paid Time‑Off

Job Will Remain Open Until Filled

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law.