Director, Commercial - Ulta; LFB

Job Title

Director, Commerce
- Ulta

Division:
Luxury Products Division

Location:

NY, 10 Hudson Yards

Reports To:

VP, Commerce
- Ulta

For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business:
Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oreal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancome, Yves Saint Laurent, Giorgio Armani and Youth to the People.

Responsible for the sell-in strategy of select brands ponsible for negotiating & planning sell in and sell thru by month by channel (including budget planning, trends, and all ad hoc forecasts as needed from both a nets and retails POV). Develop strong relationship with buying offices working directly with account buyers and planning teams. Maintain and continue to build relationships with cross functional partners (i.e.: o+o, business planning, demand planning, finance, etc.).

Play an instrumental role in the planning and execution of Promotions, Gifting Programs, Launches, and all Special Programs at these retailers. Responsible for all weekly, monthly and annual forecasting. Supervises Key Account Manager.

This job is critical to driving the L'Oreal Luxe Ulta business.

• Build support activations to drive the business, comping LY and adding incremental opportunities as needed.
• Negotiate activations (i.e. secondary placement, in-store visibility, shelf space, etc.) directly with Ulta buying team

• Sales Forecasting (budget & trends) - topline, by channel, by franchise
• Advise retail risk & opportunities to assigned targets, if applicable
• Ability to bridge sales targets and develop startegy on how to achieve

• Gross to Net budget ownership & management:
  Orders, Returns, Markdowns, OCA, Testers
• Weekly Order Write Management/Forecasting
• Stock & Sales Planning

• Manage business planning relationships for order management
• Negotiate Launch Qty and Big Bets
• Partner with retailer on OTB/RTV/WOS position
• Ensure Ulta is maximizing orders and in proper stock position
• Partner with O+O on Add/Delete and impact to Sales/Returns
• Partner with Demand Planning to ensure proper stock is secured in advance

• Owner & creator of promotional strategy calendar per account in partnership with retailer & omni marketer as needed, to ensure comps to LY and business acceleration ambitions are met

• Markdowns, Returns/DIF, OCA
• Includes:
  Negotiation & maintenance of promotional contracts, entering events, reconciling chargeback for accuracy, and proving POP with account manager support

• Participate in Weekly/Bi-Weekly/Monthly meetings with Merchant & Marketing Teams
• Negotiate visual & merchandising opportunities/exposure & test opportunities in partnership
• Gain insight into competitive performance (benchmarks)

• Drive sets process:
  • Identify sets volume needs per account
    - Basic + Holiday
  • Work closely with O+O to align on set selection from national & exclusive needs
  • Present cohesive FY set plan to account
  • Align on final qty
  • Negotiate Holiday exposure with Ulta

• Monthly Productivity/Ranking
• Deep Dives into business results as needed
• Forecast all business driving initiatives

• Training/Developing Key Account Manager

• Commercial Finance:
  Will be key partner for commercial finance in aligning allowance spend, order projection, retail projection
• Business Planning:
  Will work hand in hand with business planning team to ensure accurate forecasts are planned on an ongoing basis
• O+O:
  Will work very closely with BU providing sales insights and analysis while also putting numbers to new initiatives
• Demand Planning:
  Will work closely with demand planning to ensure inventory is available for all planned initiatives

The Commerce BU Lead on the Ulta team, in conjunction with senior brand management, has the responsibility for achieving the annual sales budget plans as well as the growth of the brand for Ulta, while protecting the customer contribution on the P&L.

The…