Graphic Designer + Social Media Coordinator

Graphic Designer + Social Media Coordinator

Join to apply for the Graphic Designer + Social Media Coordinator role at Touchstone Climbing
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Touchstone Climbing owns and operates 17 climbing gyms across California. We’re more than gyms—we’re a community. In addition to competitive pay, outstanding benefits, free gym membership, and other perks, joining our team connects you with everything happening in our dynamic community.

Berkeley, California (In‑Office)

Marketing

Full‑Time

Touchstone Climbing is looking for a design‑forward, detail‑oriented creative to join our Marketing Team. This role is ideal for someone who thrives in a collaborative environment, seeks a high level of creative ownership and autonomy, loves bringing ideas to life through design, and enjoys supporting social media across You Tube and Instagram. In this role, you’ll bring ideas to life across gyms, social platforms, merchandise, beer labels, internal communications, and large‑scale community events—seeing your work through from concept to execution.

This is a hands‑on role for someone who communicates clearly, works well across departments, and is excited to be involved in many facets of marketing. This is a design‑heavy role—confidence with Adobe Creative Suite and a strong visual eye are essential. You will be part of the Marketing Team working with over 17 gyms across Northern & Southern CA alongside other departments, so flexibility and communication skills are also key.

If you’re excited to support a mission‑driven climbing company and collaborate on some really cool projects, we’d love to hear from you.

• Design marketing and promotional assets including posters, flyers, banners, email graphics, digital ads
• Create retail and merchandise concepts (shirts, stickers, signage, packaging)
• Support Touchstone Brewing with beer labels, taproom signage, and merch
• Develop internal assets for HR, training, staff communications, and templates
• Develop external assets in collaboration with community outreach and partnerships
• Maintain brand consistency while evolving visual identity across departments and gyms

• Design internal and external decks for leadership, partnerships, community programs, and campaigns
• Translate complex ideas, programs, and data into clear visual narratives, layouts, and infographics
• Create brand storytelling across print, digital, and social platforms

• Support inclusive and representative creative marketing across all gyms and regions
• Design accessible, welcoming gym signage that reflects diverse communities
• Assess marketing and design trends to help develop strategies that attract a broad, diverse, and inclusive membership base
• Collaborate with Community, DEI, HR, Partnerships, and Gym Managers on culture‑forward campaigns
• Create visuals that highlight community partnerships, accessibility initiatives, and environmental stewardship efforts

• Design & post campaigns, announcements, and brand storytelling across the main Touchstone Instagram and individual gym accounts
• Test & manage social media marketing strategies that create engagement online, including managing social advertising
• Monitor messages, tags, and community engagement
• Reshare partner, athlete, and community content
• Assist with You Tube and Linktree organization

• Upload and organize photography in Flickr and shared Google Drives
• Assist with marketing asset requests, mailings, and internal communications
• Support merchandise, retail, and event‑related creative needs

• 2–5+ years of experience in graphic design, communication design, or visual storytelling
• Strong proficiency in Adobe Illustrator, Photoshop, and In Design
• Experience with branding, marketing assets, and presentation design; strong visual storytelling and information design skills
• Ability to manage multiple projects independently
• Clear, collaborative communicator comfortable working via Slack and in person
• Must provide a strong portfolio demonstrating…