C Director , Intercollegiate Athletics

Overview

About Berkeley

At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging makes it a special place for students, faculty and staff. As a world-leading institution, Berkeley is known for its academic and research excellence, public mission, diverse student body, and commitment to equity and social justice.

Since our founding in 1868, we have driven innovation, creating global intellectual, economic and social value. We are looking for applicants who reflect California's diversity and want to be part of an inclusive, equity-focused community that views education as a matter of social justice. Please consider whether your values align with our Guiding Values and Principles, Principles of Community, and Strategic Plan.

At UC Berkeley, we believe that learning is a fundamental part of working, and provide space for supportive colleague communities via numerous employee resource groups. Our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our full-time staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities.

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Departmental Overview

Established in 1908, the Big C Society is among the campus's most historic and iconic University of California, Berkeley support groups. The Big C Director will lead all strategic, operational, and innovative efforts. Exceptional leadership is desired by hiring a Big C Director to uphold and enhance this critical mission.

Position Summary

This inaugural leadership role bridges internal and external functions across the enterprise of intercollegiate athletics. The Big C Director leads the strategic outreach, recruitment, and engagement of all Cal student-athlete alumni (SAA), embedding them into the Cameron Institute for Student-Athlete Development and the Cal Athletics Fund (CAF). In close partnership with UDAR and the Chief Alumni Officer, the Director builds pathways for alumni to contribute to current student-athletes and philanthropic support.

The Big C Director develops scalable systems and signature opportunities for alumni engagement across multiple touchpoints: mentorship, career development, The Golden Bear Network, and the Mentorship Program. This includes facilitating structured networking between alumni and student-athletes, fostering reciprocal civic engagement partnerships, and activating alumni participation in community initiatives. The role also supports the senior class's transition into alumni life. May collaborate with NIL-related efforts as applicable.

Participation in events reinforces ongoing connection and visibility. Evaluates gaps in historical support for revenue-sport alumni and develops targeted engagement approaches to reconnect and re-engage post-competition.

In addition to program leadership, the Director sets the vision, strategy, and innovation agenda for key pillars:
Big C Board, membership models, dues and communications, data and engagement analytics, loyalty programming, and digital platforms. The role ensures integration with campus-wide alumni data systems and tracks impact via the UC Berkeley engagement dashboard.

Administrative oversight includes managing Big C operations and budget, in coordination with the CAF Associate and Big C Board members. The Director contributes to the strategic direction and culture of both the Cameron Institute and the Cal Athletics Fund.

Application Review Date

The First Review Date for this job is: 01/19/2026.

Responsibilities

• Lead Alumni Engagement Strategy & Programming:
  Design and execute systems for alumni engagement across the Cameron Institute and Cal Athletics Fund, focusing on career development, mentorship, and community engagement.
• Support coaches and teams with best practices for alumni engagement, including Linked In-based communications.
• Guide the annual transition of senior student-athletes into alumni status; create pathways to remain connected…