Sr. Manager - Digital Marketing

Sr. Manager - Digital Marketing

Apply for the Sr. Manager - Digital Marketing role at HTC AMERICA INNOVATION, INC.

HTC built a vision of the future by combining humanity with technology to unleash our collective imagination. At HTC, we believe that VIVERSE, the combination of virtual and augmented reality, high-speed connectivity, AI, and blockchain – reachable on any device, anytime and anywhere – will reshape the next decade in every industry and influence human beings' social lives.

HTC VIVE is seeking an experienced Sr. Manager, Digital Marketing to join our dynamic team. This role is critical to our North American marketing team, contributing significantly to overall revenue and elevating the customer experience. The successful candidate will collaborate closely with integrated marketing, business operations, and product marketing teams to spearhead expansive marketing initiatives that amplify global reach. In this role, the Sr.

Manager, Digital Marketing will lead the North American digital marketing team in crafting and executing top‑tier digital marketing campaigns. Responsibilities encompass the entire customer journey, from brand awareness and prospecting to customer engagement programs focused on retention and maximizing customer lifetime value. As a results‑driven digital marketing expert, you will develop digital marketing strategies and oversee the planning, management, and execution of SEO, SEM, and paid advertising campaigns.

Additionally, you will play a crucial role in integrating and automating CRM programs, contributing to the enhancement of customer and prospect engagement. This strategic approach aims to achieve growth objectives and efficiently attract and convert qualified leads on a substantial scale. If you are passionate about driving impactful digital marketing initiatives, we invite you to explore this exciting opportunity with HTC VIVE.

• Execute online marketing programs such as Google paid ads (i.e., PPC, Pmax), paid social media (i.e., Meta, Reddit), and Amazon Ads.
• Create digital ads and video content for use across all paid and owned channels (i.e., Meta, Google, Social PR/Comms).
• Develop a strategy for AI search optimization and work closely with Global Marketing and Web/Digital teams to implement recommendations.
• Own the strategy and execution of email marketing campaigns for Consumer and Enterprise lines of business using Salesforce Marketing Cloud.
• Closely monitor and report on channel(s) KPI's against business goals, derive performance insights, and represent digital marketing in executive reviews. Create new metrics and KPIs as appropriate.
• Apply statistics‑based market intelligence to business issues, regularly presenting recommendations to regional and global leadership.
• Work collaboratively on campaign strategy with sales and marketing teams to define priorities and opportunities that drive exceptional customer experiences.

• Bachelor's degree in Marketing, Business, or a related field;
  Master's degree is a plus.
• 10+ years of experience in digital marketing role for a DTC/Consumer business.
• 5+ years of media planning/buying experience, preferably in high‑end consumer products or electronics.
• Experience managing large‑scale digital media and marketing programs in B2B and B2C. Direct experience working across Google, Bing, Reddit, Meta, and other paid ads platforms.
• Experience working cross‑functionally and cross‑culturally.
• Ability to manage multiple deliverables with simultaneous deadlines in multiple time zones in a fast‑paced environment.
• Excellent written and verbal communication; strong presentation skills.

• Google Ads
• Meta for Business
• Canva (or a similar design platform)
• Salesforce Sales Cloud
• Shopify
• Amazon Ads

HTC is proud to offer a comprehensive benefits package to our employees and their families. The successful applicant for this role will be eligible for health, vision, dental insurance, 401k matching, and other employee benefits as the company implements. This position is also eligible for…