Associate Director of Direct Marketing and Analytics , University Development and Alumni Rela

University Development and Alumni Relations (UDAR) strengthens Berkeley's excellence through engagement with alumni, parents, undergraduate and graduate students, and friends of the University, raising public awareness about Berkeley, and increasing private philanthropy. UDAR provides overall direction for the campus philanthropic advancement strategies and works to strengthen unit development in partnership with campus fundraisers. UDAR handles a range of central activities and services encompassing communications, stewardship, prospect development, and gift management.

Annual Programs:
The Office of Annual Programs is the university's largest fundraising department, responsible for engaging thousands of alumni, parents, and students as donors and volunteers each year. The goals of this department are to:
1) increase the number of annual donors,
2) significantly raise the amount of discretionary funds for the Chancellor, the deans, and program directors, and
3) identify campaign/major donors for the campus. Programs include Parent and Family Philanthropy, Pipeline Development, and Direct Response Marketing. The department is made up of 28 employees and raises $16 million plus in private contributions from 55% of campus donors each year.

The Associate Director of Direct Marketing and Analytics partners with the direct response marketing team to drive and execute multi-channel fundraising campaigns and programs for campus partners while delivering targeted analytics for both marketing and pipeline development activities. This position focuses on analyzing donor and engagement metrics to refine annual giving pipeline strategies and leads cross-functional fundraising efforts to secure $1M+ annually.

The First Review Date for this job is:
October 15, 2026. For full consideration, please apply on or before the first review date.

• Designs, develops, and through vendors and professional staff, implements multi-channel direct marketing donor solicitation strategies for campus clients including the Chancellor, Deans, the Library and Cal Athletics. Develops annual plans.
• Works with vendors, External Relations & Marketing Communication, Web Team, Gift Services, Digital Philanthropy, Fund Management, Advancement Information Services and Campus Partners to pilot new gift solicitations and support on-going solicitation strategies. Manages own portfolio of solicitation projects, yielding a minimum of one million dollars raised annually.
• Analyzes solicitation and client results to guide future solicitation strategy. Recommends program and annual strategic plan improvements,
• Manages and maintains strong campus client partnerships.

• Evaluates fundraising programs using advanced population and statistical analysis methods to track engagement and giving trajectories, and key donor behaviors.
• Converts and translates these population insights and behavioral trends into actionable annual program and mass solicitation strategies and communication workflows.
• In partnership with Annual Programs staff and cross-functional stakeholders, establishes operational guidelines or business rules to execute and optimize these multi-channel, cross-functional campaigns.
• Ensures that predetermined fundraising goals are met and implements program activities to achieve these goals. For example, can establish key performance indicators and benchmarks, and develop executive-level dashboards to measure success across multiple annual giving channels.
• Results have a major impact on the…