Marketing Loyalty Specialist

The Backroads Marketing team is powered by strong collaborators, visionaries and creative minds who bring decades of knowledge and experience to showcase the fun-filled seamless adventures our guests love. You’ll be bringing your imagination, strong work ethic and critical eye for detail to a dedicated group of team members who are passionate about sharing the joys of active travel with both returning guests and brand-new audiences.

Website Management:
Oversees the website’s content, functionality and user experience to ensure seamless navigation, accurate information and optimized conversion.
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* About the Role:

** Work with Social and Content teams to amplify guest-generated content, user stories, and peer recommendations. Partner with cross-functional teams including Product, Sales, Guest Services, and Trip Development to ensure seamless post-trip experience that supports rebooking and long-term loyalty.
** Skills & Qualifications
** 4+ years of experience in B2C or consumer loyalty marketing, CRM, and brand community

Strong project management and organizational skills; capable of owning programs from ideation to execution.

Experience with marketing automation platforms such as Salesforce Marketing Cloud and building personalized journeys. Familiarity with guest segmentation, LTV modeling, and customer journey mapping. Detail-oriented with the ability to manage complex timelines and deliverables.
* Comprehensive medical, dental, and vision insurance
* 401(k) with company match, flex plan, and parental leave
* Generous paid time off, 8 paid holidays, and additional time off to go on Backroads trips!
* Complimentary trips and trip discounts for employees, and trip discounts for employees’ friends and family!
* Outdoor industry discounts and deals
* Alternative commuter incentives for biking, walking, carpooling, or using public transportation to get to work
* Wellness programs and regular lunchtime bike rides and yoga

At Backroads, we uphold a commitment to transparency and fairness within our hiring process, particularly regarding compensation. The salary range posted for each role applies to both employment offers and employees actively working in the role.
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