Sales Manager

Uses skills as a seasoned, experienced sales professional to lead a full range of sales and outreach activities for The Lawrence Hall of Science and its educational programs. Develops and implements strategic promotional efforts, outreach plans, and enrollment strategies to increase participation in museum visits, mobile science education programs, summer camps, teen research programs, and free access initiatives. Works closely with marketing, education, and operations teams to ensure aligned messaging and seamless customer experiences.

Has a full understanding of best practices in educational sales, CRM management, and community engagement; applies judgment to resolve a wide range of operational and strategic challenges while advancing the museum’s mission and access goals.

The First Review Date for this job is: 10/15/2025.

• Promote and sell The Lawrence Hall of Science and its educational programs to school administrators, teachers, community organizations, and families.
• Develop and maintain an annual sales plan to meet participation and revenue goals across all program areas: museum visits and add-ons, mobile science programs, summer camps, teen research programs, and more.
• Identify and pursue new leads through cold outreach, existing contacts, event attendance, and referrals.
• Cultivate long‑term relationships with school districts, educational partners, and parent communities.
• Support the growth of museum visitation by promoting and managing free admission programs and access partnerships, with a focus on increasing participation among underrepresented groups.
• Manage the full sales lifecycle, from lead generation through booking and follow‑up.
• Track all sales activities in the CRM system, ensuring accurate and up‑to‑date records.
• Monitor program capacities and coordinate with internal teams to ensure availability aligns with sales efforts.
• Maintain high levels of customer service throughout the inquiry and booking process.
• Partner closely with the Marketing team to align messaging, campaign timelines, and audience targeting strategies.
• Provide input on marketing content to ensure it reflects customer needs, program features, and messaging.
• Coordinate input from product owners in alignment with seasons and annual planning cycles (e.g., school year calendars, summer camp enrollment windows).
• Share customer insights and feedback with Marketing to inform materials such as brochures, email campaigns, digital ads, and social media content.
• Support the development of outreach campaigns by identifying priority segments and suggesting effective communication channels.
• Help evaluate the effectiveness of campaigns by reporting on lead conversion rates and customer response trends.

• Analyze participation and sales data to identify trends and opportunities.
• Set measurable sales and outreach goals; identify and monitor key performance indicators (KPIs); and provide regular, transparent reporting to internal stakeholders to inform decision‑making and track progress.
• Contribute insights to improve program offerings based on customer feedback and market demand.

Other duties as assigned by a supervisor.

• Minimum 3 years of professional experience in sales, outreach, customer engagement, or a related field, with demonstrated success in building relationships and supporting participation or revenue goals.
• Demonstrated success in developing and executing sales strategies that increase participation and revenue across multiple audiences.
• Proven ability to cultivate and maintain relationships with a variety of stakeholders, including educators, district administrators, community organizations, and families.
• Skilled at managing multiple, concurrent sales pipelines and timelines, ensuring accuracy in CRM systems while meeting performance benchmarks.
• Strong collaboration skills with demonstrated experience working cross‑functionally with marketing, product, and operations teams to align outreach strategies and customer messaging.
• Excellent written and oral communication skills, with the ability to create persuasive outreach materials, lead presentations, and respond…