Lifecycle Marketing Leader – CRM & Automation
Listed on 2026-10-06
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Marketing / Advertising / PR
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Management
Backroads, Inc. is seeking a strategic, guest-centric Lifecycle Marketing Manager in Berkeley, CA.
You will lead the lifecycle strategy across the guest journey, from inquiry to repeat travel and advocacy, ensuring timely, relevant communications that deepen loyalty. You’ll work with Analytics and cross-functional teams to drive engagement, retention and growth while overseeing CRM operations, segmentation, and multi-channel journeys.
This role is for the Lifecycle Marketing Leader – CRM & Automation role at Backroads, Inc.
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