Marketing Specialist - Cal s

Marketing Specialist 2 - Cal Performances

At the University of California, Berkeley , we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom, and belonging makes it a special place for students, faculty, and staff, who are among the most talented and accomplished anywhere, including Nobel laureates, Pulitzer Prize winners, and Mac Arthur Fellows. Since our founding in 1868, we have been an engine for innovation - driving intellectual, economic, and social progress that benefits California, the U.S., and beyond.

Together, we change the world.

At Berkeley, the best careers are built on a foundation of continuous learning and growth . We actively support professional development by providing all full-time staff employees with at least 80 hours of paid time per year and providing space for supportive colleague communities via numerous employee resource groups.

Under the direction of the Associate Director of Marketing, the Marketing Specialist is responsible for performing complex administrative tasks and executing marketing initiatives for Cal Performances. The Marketing Specialist supports the Associate Director of Marketing in managing the production of the season, fall, and midseason brochures from start to finish and maintains marketing plans and advertising schedules for more than 80 performances each season.

The Marketing Specialist supports the creation of marketing assets, including ad copy, proofreading, and graphic and video design, and tracks sales, promotion codes, and campaign expenses. The Marketing Specialist owns the in-person execution of student-facing campaigns, including campus postering and advertising placements, tabling events, coordinating and hosting all student receptions, and more. The ideal candidate has an understanding of and passion for the performing arts and familiarity with the UC Berkeley campus community.

The First Review Date for this job is:
October 30, 2026

Student Engagement & Campus Outreach [25%]

Under the Associate Director of Marketing, the Marketing Specialist helps plan and execute Cal Performances' on-the-ground campus campaigns. In this capacity, the Marketing Specialist:

• Plans, executes, and evaluates in-person campus campaigns from start to finish
• Coordinates physical postering, campus transport, and setup/change-outs for on-campus advertising placements
• Serves as an ambassador for Cal Performances at campus outreach events—including but not limited to Caltopia, Cal Day, and Golden Bear Orientation—and is responsible for setting up our event table/booth, working the events, and tear-down. Serves as the direct liaison with Resident Advisors (RAs), faculty, Greek life organizations, and student groups to build and maintain campus relationships
• Plans, coordinates, and hosts student receptions, currently four (4) per season
• Project manages the season, fall, and midseason brochure production from start to finish
• Corresponds with agents to establish points of contact, request marketing materials, and traffic proofs
• Tracks collateral and asset collection and maintains files for season marketing collateral
• Traffics brochure proofs to staff, collects edits, and traffics them back to the design team
• Keeps copy decks up to date with all edits throughout the brochure editing process
• Files ERFs for design, print, and postage; documents changes and addenda in ad schedules

Manage Marketing Plans and Schedules [15%]

• Updates and maintains marketing plans and advertising schedules for all events on the season
• Tracks collateral needs and deadlines across the season

Track Sales and Expenses [10%]

• Updates the weekly Actuals to Budget sales report in Google Sheets
• Updates the…