Collegiate Brand Ambassador - 3rd Party

Overview

The Brand Ambassador’s role is to engage with current and potential customers in local markets to bring our brand and story to life through in-store demos, field marketing events and guerrilla marketing. The Brand Ambassador shares passion for the brand and our Company’s history while educating and introducing customers to the health benefits of kombucha and fermented foods. The Brand Ambassador is a real-life extension of our brand and the first point of contact with our consumer.

• Experience:
  
  1-2 years of Brand Ambassador experience. Merchandising, beverage industry and/or bar/on-tap keg experience is a plus!
• Education:
  
  HS Diploma or GED required
• Must be enrolled in a university or college in market.
• Travel:
  Driver’s license strongly preferred. Must have reliable transportation to and from work location with required demo and event materials. Must be willing to travel up to a 50-mile radius of city center.
• Storage:
  Must be able to store and transport demo supplies at your residence.
• Expenses:
  Ability to cover occasional expenses up front for reimbursement such as travel, supplies, shipping, parking, and taxi.
• Physical Requirements:
  
  Ability to lift and carry up to 50 lbs. to aid with merchandising, demos, and event set-up.
• Computer
  
  Skills:
  
  General technology proficiency required, experience using Promomash is a plus.

• Proactively engage with consumers during field marketing activities to tell the story of GT’s brand and products.
• Merchandise, take inventory, and sample product at account demos, guerilla, and field marketing events.
• Be an expert in the brand, including product information, new product innovation, culture, upcoming events and social campaigns.
• Perform against key program KPIs, including but not limited to sales goals, conversion rates, and new consumer engagement.
• Local market expert proactively sharing event and partnership opportunities for field marketing.
• Ensure professionalism, exceptional communication, and proactive interactions with customers.
• Maintain a positive attitude when representing GT’s brand and while working with team members.
• Provide feedback and insight on new products and/or services.
• Arrive on time and adhere to scheduled shift and demo procedures.
• Check-in and out through reporting system at each event.
• Attend Brand Ambassador team trainings.
• Create and submit high quality, detailed recaps within 1-2 days following an event, including counts of consumers sampled, % new consumers, and with excellent photography.
• Tone:
  Genuine, Honest, Compassionate, Empowering, Serenely Confident (But Never Arrogant).

• Spotting and setting trends on campus
• Actively promote Brand on social platforms
• Sourcing opportunities like events, partnerships, or on/off campus stores (low level)
• Product trials/demos
• Seeding activations on campus
• Health/Nutrition classes
• Visit libraries, dining halls, study areas, and other common areas
• Recapping monthly/quarterly
• Attend monthly meetings and trainings as needed

• Outgoing individual with strong communication skills who is energized by talking with new customers.
• Interest and passion in wellness, holistic living, and healthier living.
• Excellent knowledge of local market including health and wellness scene.
• Passionate about kombucha and raw, organic, living foods.
• Take initiative, be organized and detail oriented.
• Event photography and reporting.
• Accountable for company assets (vehicle, demo supplies, product, etc.).

• Work Hours:
  
  Part-time. Available 3-5 days a week with flexible schedule including early mornings, nights, weekends, holidays and occasional overnight.
• Work Attire: GT’s branded polo or shirt, pants with no rips or tears, closed-toed shoes, and clean gloves.
• Non-Compete: GT’s asks any Brand Ambassadors to exclusively represent GT’s within the kombucha category.
• Pay: $25.00 per hour.