National Account Manager

Location
:
Hybrid based out of Almanac Brewery in Alameda, CA

Compensation
:
Base salary $80,000 with a performance-based bonus program. Almanac benefits include medical, dental, vision, 401k, paid time off, paid holidays and beer perks! Compensation package includes salary & sales bonuses.

Reports to
:
Chief Revenue Officer

Employment Type
:
Full Time

Location
: 651B W Tower Ave, ALAMEDA, CA, 94501

Almanac is a California craft brewery on a mission to create a sense of adventure & community in everything we do—from the beers we create to the spaces we build and the partnerships we grow.

At our Adventure land campus in Alameda, guests step into a world of palm trees, gathering spaces, and shared experiences. That same energy carries into the market, where Almanac has become a highly trusted chain partner known for strong execution, reliable programs, and brands that resonate with today’s consumer to create recurring revenue for our chain partners.

We work hand-in-hand with our California distributor to ensure our beers don’t just land on shelves—they perform. As we continue to expand our footprint, we’re looking for people who want to help bring that experience to more customers, in more places.

The National Account Manager will primarily be responsible for managing and growing Almanac’s chain retail business throughout California. This role focuses on developing relationships with key buyers, executing retail programs, coordinating with our distributor partners, and driving sustainable growth across major chain accounts.

In addition to chain account responsibilities, this role may occasionally support key in-market initiatives including distributor ride-alongs, retail execution, key account visits, and select events or activations. The position works closely with the Chief Revenue Officer and distributor partners to ensure strong execution and alignment across all programs.

• Manage and grow relationships with major chain retailers throughout California
• Serve as the primary point of contact for key buyers and category managers
• Develop annual programming and seasonal opportunities with chain partners
• Coordinate chain resets, features, and promotional programs
• Key Accounts May Include
• Safeway
• Costco
• Whole Foods Market
• Bev Mo
• Total Wine & More
• Trader Joe’s
• Drive incremental revenue growth across existing chain partners
• Identify new chain opportunities and secure new authorizations
• Work with internal teams to align product launches with retail opportunities
• Partner closely with distributor chain teams to execute national and regional programs
• Monitor inventory flow, depletions, and forecast planning
• Support distributor teams with account presentations and chain program execution

• Ensure promotional programs, displays, and seasonal placements are executed successfully at retail
• Track performance of chain programs/mandates and adjust strategies accordingly

• Maintain accurate sales forecasts and account projections
• Provide regular reporting on chain performance, mandate fulfillment, opportunities, and risks

• Participate in key account visits, distributor market work, and in-person retail support as neededli>
• Occasionally support offsite events, activations, or strategic initiatives (e.g., key account events, regional activations, or brand-building opportunities)
• Travel within California as needed to support key accounts and business priorities

• 5+ years experience in beverage alcohol sales
• Experience managing chain retail accounts or national accounts
• Strong understanding of the three-tier distribution system
• Ability to manage distributor relationships and execute retail programs
• Strong…