Associate AD, Business Development , Intercollegiate Athletics

Associate AD, Business Development (5173U), Intercollegiate Athletics – 82281

At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff. We are looking for applicants who reflect California's diversity and want to be part of an inclusive, equity-focused community that views education as a matter of social justice.

Please consider whether your values align with Guiding Values and Principles, Principles of Community, and Strategic Plan.

The Department of Intercollegiate Athletics consists of more than 275 staff members and coaches and sponsors 30 varsity sports programs. These 30 programs include more than 850 student‑athletes who participate in the various sports programs annually within the National Collegiate Athletics Association (NCAA).

This position is a unit lead and assists senior leadership with revenue generation initiatives for the intercollegiate athletics department. The key goal is to generate new revenue to support the Department's objectives and mission. As Sr Associate/Associate AD, this role will involve strategic efforts to grow and diversify revenue for Cal Athletics and blend strategy, sales, and operational leadership to advance Cal Athletics' financial sustainability and competitive success.

First Review Date: 11/21/2025

• Manage and lead assigned department revenue generation initiatives and campus partnerships which may include: naming rights, apparel, rentals, NIL, large events & concerts.
• Apply industry knowledge to identify and assess new revenue streams aligned with Cal Athletics' mission, brand, and strategic priorities.
• Monitors market dynamics and competitive benchmarks; translate market insights into actionable business plans.
• Oversee and manage business contract negotiation and execution for department.
• Work regularly with Business Contracts & Brand Protection Office to manage all Athletic business contracts, including regular updates, execution, status, and negotiations.
• Use information to develop new and innovative methods for generating revenue and develop implementation proposals.
• As assigned, assist with management of department revenue initiatives.
• Member of the External Leadership Team.

• 8+ years of progressive experience in the revenue industry.
• Ability to leverage relationships across the revenue industry.
• Demonstrates deep understanding of the collegiate athletics revenue landscape.
• Position requires strong inter‑personal skills and ability to work effectively with a variety of client groups.
• Must be able to multi‑task effectively, demonstrate sound judgment and decision‑making, be an effective problem solver, and communicate effectively verbally and in writing.
• Thorough knowledge of and/or can quickly learn the Athletic Department's products and services.
• Understands the intersection of athletics, higher education, and the commercial marketplace.
• Thorough knowledge of communication principles, media, and marketing techniques.
• Must have knowledge of the intercollegiate athletics functions.
• Strong analytical skills and ability to use market research software and interpret data.
• Excellent organizational and time management skills.
• Capability to meet time‑sensitive project deadlines.
• Must maintain current knowledge of applicable rules and standards of the Atlantic Coast Conference, the National Collegiate Athletic Association (NCAA), and other associations and agencies to which the Berkeley campus of the University of California adheres, and at all times avoid any and all violations of these rules and standards.
• Bachelor's degree in related area and/or equivalent experience/training.

The budgeted annual salary range that the University reasonably expects to pay for this position is $ – $. This is an exempt monthly‑paid position.

• To apply, please submit your resume and cover letter.

• This is not a visa opportunity.

This is a…