Field Sales Executive
Listed on 2026-10-08
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Sales
Outside / Field Sales, Sales Representative
Hey! We're Huel, and we're pleased to meet you
Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.
We invite you to read the advert below for our new Field Sales Executive position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!
The roleTo continue our rapid growth, we’re expanding our Field Sales team to help drive distribution and sales in our Convenience, Wholesale and Grocery channels across the UK. Our new Field Sales Executive will be reporting into Nick Smith, UK Field Sales Manager. The role is predominantly field-based with ½ day per week at home and 1 day per month in the office for training and team meetings.
We’re looking for a driven, passionate Field Sales Executive to represent Huel across the Northwest of England OR The Southwest of England OR The Midlands. You’ll work closely with independent retailers, grocery stores & wholesale depot managers to boost our brand presence and grow sales. This is your territory to own by building strong partnerships, landing new listings, and making sure Huel stands out and sells through.
You’ll also be:
Researching and planning: locating the best stores for our products to be sold in.
Lead generation:
Generating leads, landing new listings & driving cash & carry sales. You will seek new sales opportunities under the guidance of your manager.Relationship building:
Identify decision makers for new stores and build brilliant relationships with every store manager and customer, as the key face of the Huel brandExcellent Execution: you will be working on multiple leads and new listings to hit your monthly targets, a high level of organisation is required.
Pipeline and Sales Reporting:
Weekly and monthly reporting on area and account performance vs targets, pipeline development, and reference back to objectives to ensure we are on-track to hit our goals. Spotting under performance and putting plans in place to rectify is equally important.Consumer & Retail Insights:
You will gain insights in-store and continually feed these back to the business, to grow sales and help shape future strategy.Finger on the pulse:
You will be passionate about Huel, keep up to date on the latest trends & what’s happening in store. You will be the eyes and ears of the Huel retail team.Make customers happy:
The ability to make our customers and store managers happy.
This role is ideal for someone with 1–2 years of experience in a similar field-based sales role, or someone ready to step up and take on more ownership and a larger territory.
Hustle hard and work fast:
Energy and enthusiasm to roll up your sleeves and get involved from day one.Take ownership: organised self-starter, you will be given support & the tools, but the onus is on you to plan your own diary and manage your own workload. Must be comfortable working alone.
Team player, you will be happy to support the team and muck in together.
Be Better than yesterday: you will have a growth mindset and will want to learn and develop in the role.
Engaging & persuasive communication skills, a natural relationship builder.
Results driven & tenacious: a strong desire to hunt down the best retail accounts and land and drive listings.
Resilient can-do attitude, comfortable dealing with challenging situations.
Entrepreneurial to think outside the box to problem solve and deliver great customer experiences.
You will be comfortable to make first contact with depot managers and store managers to generate and convert leads.
Full clean UK driving license - you will be provided with a Huel Van.
And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and…
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