Paid Search Lead | Series B EdTech Startup

ABOUT US

EDURINO is redefining early education through the power of play.

Founded in 2021, our platform blends storytelling, physical play, and digital tools to create hybrid learning adventures for curious minds aged 4–8. Developed by educators and loved by over 350,000 families, EDURINO empowers children to explore, grow, and thrive in an ever-changing world.

Behind our innovative learning system is a talented, multicultural team, passionate about helping every child play their way into a brighter future. With the support of our €17 million Series B funding, we aim to further optimize our products and scale up to become Europe's leading hybrid edtech brand.

Want to be part of our mission? Explore the role below:

Spotlight

As our Paid Search Lead, you shape how EDURINO´s adventurous learning experiences are discovered. You’ll set and drive the strategy across Google Ads, Amazon Ads, and beyond, turning your budgets into measurable growth and visibility. This role is about creating impact at scale and taking our marketing to new heights.

What you will do at EDURINO

Own the paid search channels focussing on Google Ads & Amazon Ads

• Take responsibility for our paid search channels end-to-end: from strategy and planning to execution and reporting

• Set and deliver ambitious targets for new-customer revenue, ncROAS/CPA, and contribution margin, always operating within a fixed budget

• Develop and implement innovative strategies for query/intent coverage, automated bidding guardrails, feed design, and account architecture across Google and Amazon

• Oversee robust experimentation frameworks across copy/assets, feeds, bidding, and landing pages with predefined decision thresholds and clear stop/scale rules

• Manage budgets, pacing, forecasting, and reporting with rigor and transparency, taking platforms, GA4, and BI into account for decision-making.

• Build strong relationships with external partners, agencies, and platform representatives to unlock betas, negotiate support, and accelerate learning

Drive innovation

• Stay ahead of platform changes, AI‑driven automation, and emerging discovery surfaces (e.g., AI Overviews, retail assistants), always pushing for what is next

• Embed AI into operating processes, including query clustering, negative discovery, feed enrichment drafts, anomaly detection, and insight synthesis, to increase speed and quality

• Build, lead, and mentor a small, high‑output team and agencies, fostering a culture of pace, learning, and accountability

Foster synergies with adjacent channels and align with broader company goals

• Collaborate across teams to ensure campaigns are insight-led, on-brand, and synchronized with inventory, pricing, and promotions

• Orchestrate cross‑channel arbitration between Google, Amazon, and brand, minimizing cannibalization and maximizing total MER/ncMER through intentional brand‑term and allocation policies

• Share learnings and best practices across markets and channels, ensuring scalable growth and consistent operating standards

You are a true e-commerce expert who understands the nuances of both Google and Amazon advertising ecosystems. Unlocking new customer growth excites you, and you are just as comfortable in the data as you are in the platforms.

Skills you need to bring

• 8+ years’ experience in paid search, with deep expertise in e-commerce and a proven record of scaling spend and impact in high‑growth environments

• Demonstrable success in driving new customer revenue and managing efficiency to strict budgets

• Hands‑on experience with Google Ads (including Shopping and Search) and Amazon Ads, with a strong understanding of the e‑commerce funnel

• Experience managing product feeds, campaign automation, and performance optimisation

• Leadership experience, ideally managing a small team and agency partners

• Analytical and commercial mindset, able to forecast, report, and pivot quickly based on results

• Highly organised, proactive, and comfortable working at pace and with ambiguity

• Excellent communicator, able to influence at all levels and collaborate across functions

• Embrace AI as leverage, integrating it into workflows and upskilling the team to improve speed, consistency, and decision quality

• Passionate about learning, sharing knowledge, and continuously raising the bar for paid search performance

Advantages:

• Pertinent experience in a high‑growth DTC E‑Commerce Scale‑Up

• Deep understanding of / experience with our target group ‘parents & families’

• Fluency in German