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Inside Sales Representative

Job in Berlin, Hartford County, Connecticut, 06037, USA
Listing for: Alta Equipment Company
Full Time position
Listed on 2026-01-01
Job specializations:
  • Sales
    Sales Representative, Sales Development Rep/SDR
Salary/Wage Range or Industry Benchmark: 50 USD Hourly USD 50.00 HOUR
Job Description & How to Apply Below

Overview

Come work for the largest equipment dealer in North America! If you are a hardworking individual that thrives in a fast-paced environment and looking to take your career to the next level, join our award-winning team.

Alta Equipment Company provides its employees with tools and resources to be successful, including training, tuition assistance, an employee stock purchase plan, an outstanding benefits package (medical, dental, and vision insurance, plus more), 401(k) with match, competitive wages, paid time off, 10 paid holidays, and a Monday–Friday day shift.

Position

Alta Equipment Company is seeking an Inside Sales Representative for our Berlin, CT location. We are the largest JCB dealer in the country and are looking for a motivated individual to help us grow. The responsibilities and qualifications for the position include, but are not limited to:

Responsibilities
  • Engage with customers through effective communication by making outbound calls to potential customers
  • Maintain current customer relationships by communicating with them consistently
  • Develop a social media presence for both the branch and yourself
  • Stay updated on product and service offerings to ensure accurate information delivery
  • Develop and maintain a comprehensive database of current and prospective customers
  • Demonstrate the features and benefits of our products to customers
  • Understand our finance programs to remain competitive in the market
  • Research and qualify new leads to enhance your sales pipeline, aiming to close sales and meet or exceed sales targets
  • Participate in ongoing training and development programs to sharpen your skills
  • Maintain the equipment displays and showroom displays
  • Act as a liaison between departments to ensure seamless communication and collaboration
Qualifications
  • Strong customer orientation – able to work with customers to understand their needs and overcome obstacles
  • Self-motivated – take ownership for your territory
  • Proficiency in Microsoft Office, specifically Excel and CRM software
  • Excellent communication skills, both verbal and written
  • Ability to make 50+ outbound cold calls a day
  • Excellent organizational skills and the ability to multitask
  • Excellent phone and cold calling skills
  • Exceptional customer service skills
  • Excellent time management skills and organizational skills
  • Must have a valid driver’s license and maintain a clean driving record
  • Mechanical knowledge and industry experience are a plus but not required. The right candidate should have an interest and enthusiasm to learn about equipment to connect customers with the appropriate Alta team and provide an exceptional customer experience from start to finish.
About Alta

Culture is Job #1. Alta Equipment Group lives by our guiding principles:
Invest in the Best, Passion for Excellence, Customers for Life, Mutual Respect and One Team. Alta is an innovator of solutions, delivering diverse products and unrivaled support centered on building lasting customer relationships.

If you have a passion for excellence and are ready to make a difference, we want to hear from you. Whether it’s selling the world’s-best big iron, servicing our industry-leading construction and material handling product brands, or contributing behind the scenes, we can use your skillset.

Alta Equipment Group is an equal opportunity employer. We do not discriminate based on age, race, religion, color, sex, national origin, ancestry, citizenship, height, weight, marital status, familial status, disability, genetic information, military status, veteran status, or any other classification protected by law. If you believe the company has violated its equal employment opportunity policy, please contact

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