Product Line Manager Apparel

Bern | October 27, 2026

As a Product Line Manager Apparel, with a primary focus on the Performance category, your role is to strategically oversee and drive the development, launch, and success of our dedicated apparel product range. You will play a key part in meeting the needs of our customers and National Organizations (N/O), achieving our business objectives.

• Independently manage the overall product creation process, including Special Make-Up (SMU) designs, for your designated area of responsibility
• Develop Product concepts and range architecture with a targeted competitive market minus RRP approach within the context of the category game plan and category range portfolio
• Coordinate cross-functional discussions on range architecture and pricing strategies with the Category Management team, external suppliers (N/O’s), and internal departments to ensure alignment on crucial topics
• Conduct comprehensive market and competitor research, including benchmark analysis, to provide a strong foundation for strategic briefings and decision-making processes. (“know who you go against, and who you play with”)
• Prepare the planning and execution of key milestones during the product creation phase to ensure seamless operations and timely delivery
• Maintain accurate and timely system data management to support informed decision making and efficient process
• Ensure effective Go-to-Market (GTM) services and maintain a strong presence in showrooms to showcase products effectively
• Proactive SMS order check, forecast steering and order follow-up
• Drive range efficiency by managing range size through necessary drops and product lifecycle decisions
• Conduct regular business analyses, interpret findings, and translate insights into actionable product concept strategies and range architecture in collaboration with the Performance team
• Cultivate and nurture strong relationships with key N/O´s, driving business growth and ensuring customer (N/O) satisfaction through profound N/O knowledge and their strategic management

• Possess extensive market knowledge and experience in the sporting goods or lifestyle/footwear industry, encompassing competitive brands, retailers, and industry processes.
• Develop and maintain lasting relationships with your business counterparts.
• Strong knowledge and understanding of product management principles and processes.
• Excellent communication and interpersonal skills for effective collaboration with internal and external stakeholders.
• Demonstrate exceptional communication skills and the ability to convey information to various stakeholders.
• Integrating sustainability practices, ethical sourcing guidelines, and environmental considerations into product line strategies aligns with industry trends and stakeholder expectations for corporate social responsibility.
• Analytical skills and strategic thinking to drive product development and range planning
• Cultivate a results-driven approach with a keen focus on accomplishing commercial objectives and attaining profitability targets.
• Employ creative thinking and maintain awareness of trends to remain ahead of market benchmarks and competition.
• Manage multiple projects concurrently and prioritize tasks efficiently to ensure smooth operations.
• Innovate and think creatively to develop optimal solutions by exploring outside-the-box ideas.
• Demonstrates unwavering adaptability under pressure in international environments, efficiently managing workloads. Confident and reliable team player showcases independence and precision in tasks

• Degree in business administration, marketing, or a relevant field
• Additional certifications or training in product management or related areas is a plus
• Previous experience minimum 3 years in product management, preferably in the apparel/footwear/hardgoods or Sporting goods industry.
• English: verbal & in writing – Required