Sales, Wholesale, Area Manager

Bern, Switzerland | Posted on 11/11/2026

• Professions Area & Regional Retail Management
• City Bern
• State/Province Bern

Country Manager Switzerland
- Premium Lifestyle & Accessories

Swiss market P&L
· Retail, Wholesale &E-commerce
· Fluent German, French & English

Luxury Experts is partnering with an internationally recognised premium consumer accessories brand to recruit a commercially driven leader to oversee its Swiss business and operations.

We are seeking a fluent German, French and English speaker with a strong track record across both Retail and Wholesale, ideally gained in premium accessories, fashion, lifestyle orother branded consumer products with significant sales volumes. Previous Swiss countrymanagement or DACH regional leadership experience, combining P&Lownership, distribution development and team leadership, will be particularlyrelevant.

With responsibility for Retail, Wholesale andE-commerce, you will shape the market strategy and translate it intocommercial results. This is an opportunity for an energetic, hands‑on leaderwho enjoys driving sales, developing teams and growing a brand in a fast‑paced,volume‑driven environment.

Your responsibilities

• Lead the Swiss market: develop and execute the commercial strategy, delivering sales growth and profitability across all distribution channels.
• Own financial performance: manage the market P&L, budgets and forecasts in close collaboration with Controlling.
• Drive Retail performance: oversee store operations, strengthen commercial execution and identify opportunities for network development, including new locations and store openings.
• Develop Wholesale business: strengthen relationships with key accounts and independent retail partners, identify new distribution opportunities and drive sell-through.
• Grow E-commerce: work closely with the E-commerce team to achieve online sales targets and deliver a consistent omni channel customer experience.
• Activate the brand locally: partner with Marketing to deliver campaigns, events andpoint‑of‑sale initiatives that attract customers and support sales.
• Lead and develop teams: setclear objectives, coach direct reports and build a collaborative,accountable and commercially focused culture.
• Monitor competitors, consumer trends and market performance,turning insights into practical growth initiatives while ensuring consistent brand presentation.

Your profile

• 10+ years of senior commercial or sales management experience , with substantialresponsibility across both Retail and Wholesale.
• A proven track record in country management, general manage mentor regional leadership , covering Switzerland or the DACHregion.
• Experience in premium accessories, fashion, lifestyle or comparable consumer brands , with a strong understanding ofvolume-driven sales and distribution.
• Demonstrated P&L ownership , with solid budgeting,forecasting and performance analysis skills.
• Practical experience in retail network development, store operations, openings and Retail lease negotiations.
• Strong leadership, negotiation and key account management skills,supported by a proactive, hands‑on approach.
• Fluency in German, French and English is essential.
• Willingness to travel regularly within Switzerland.

The opportunity

Take ownership of an established brand’s Swissbusiness, combining strategic direction with direct commercial impact. Based inBern Canton, you will work closely with international headquarters and lead adiverse market across multiple sales channels.