Global Enterprise and Public Sector ABM​/DBM Marketing Senior Manager

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What you’ll be doing …As a Global Enterprise and Public Sector ABM/DBM Marketing Senior Manager, you’ll be the strategic engine delivering 1:1 Account-Based Marketing (ABM) and Deal-Based Marketing (DBM) strategy and program development for key accounts within the Verizon Business segment. You will act as a highly specialized individual contributor, partnering closely with Verizon sellers and account teams to define the right approach to deliver on account objectives and drive targeted wins.

Your efforts will directly support Sales account managers, delivering on Reputation, Relationship, Revenue (Pipeline) and Retention KPIs. You will be responsible for defining our ABM/DBM approach by applying defensible account selection criteria, conducting deep account discovery for identified accounts, and developing sophisticated strategies to influence key members of buying committees. Success means using deep insights and AI-driven tools to uncover account intelligence, identify new contacts, create new opportunities, secure new meetings, move opportunities through the funnel faster, and improve the win rate for the accounts in our ABM and DBM programs.

Owning and crafting well-composed ABM and DBM strategic marketing plans, driving accountability for delivering programs that meet agreed-upon business targets.

Conducting deep account discovery to understand Enterprise and Public Sector organizations, how they buy technology products, and the key motivators of their buying committee members.

Working closely and collaboratively with Enterprise and Public Sector Sales leadership and account owners to drive shared accountability in the success of ABM and DBM programs.

Designing activation programs for targeted ABM/DBM accounts and building or sourcing assets mapped to the customer/buyer journey and aligned with specific personas to help sales identify and accelerate opportunities.

Leveraging AI tools and the full Verizon Mar Tech stack to deliver advanced relevance and personalization for all ABM and DBM assets.

Ensuring all projects are aligned with established strategy, managing timelines and remaining actively aware of program details and deliverable statuses at all times.

Reporting out to peers and senior leadership on the progress and impact of ABM and DBM initiatives via a regularly-maintained dashboard.

What we’re looking for…You are a strategic marketer who understands the intricacies of B2B technology sales for Enterprise and Public Sector organizations. You know how to map out a complex buying committee and design personalized, multi-touch campaigns that resonate with multiple stakeholders. You are comfortable working shoulder-to-shoulder with sales teams and leveraging the latest technologies to gain an edge.

You'll need to have:

Bachelor’s degree or four or more years of work experience.

Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training. Enterprise and/or Public Sector B2B marketing experience.

Experience with Account-Based Marketing (ABM).Experience creating and…