Brand Ambassador - Brown-Forman - plus

About United United is the largest beverage alcohol wholesaler in both Georgia and Alabama. With two members of the fourth generation of the Hertz family involved in leadership roles, United is one of the 2-3% of family businesses that are able to successfully transition beyond the third generation. The Hertz family remains focused on growth, leveraging its most distinct market advantages in order to maintain its upward momentum.

Its talented and innovative team of sales representatives and brand builders has the unique ability to recognize synergies between all three categories of alcohol, making it possible for United to grow its product portfolio and business successfully in Georgia and beyond.

Want to get in on the fun…We’d love to have you!

The primary responsibility of a United Brand Ambassador is to plan and execute brand development promotions to help gain distribution of United priority brands for beer, wine, and spirits. Brand Ambassadors help gain and execute the promotional arm of marketing for United and our suppliers in both the on and off premise accounts we service.

Must be 21 years or older

High school or vocational school diploma or GED equivalent required

Ability to secure and maintain a State Alcohol Sales Permit in accordance with state laws Sales experience in the food and drug industry preferred

Extensive knowledge of product

Restaurant/Bar/ industry experience preferred

Must be able to work some nights and weekends, and on some holidays

Valid driver’s license in the applicable state

State minimum auto-liability insurance

Acceptable driving record

Ability to maintain these minimum administrative driving requirements throughout employment

Responsibilities

Responsible for building and sustaining business relationships with key accounts in a given geographic area for key brands

Manage a targeted list of accounts and placements of key brands in each account

Collaborate with both the distributor (United) and the brand’s supplier

Coordinate with the supplier’s marketing efforts, distributor’s goals, and customer’s staff and consumers

Provide training to customer’s bar managers, bartenders, and staff on key brands

Conduct tastings with customers to assist sales representatives in selling in key brands

Visit accounts to set up programs to promote the brands

Provide to accounts branded POS, menus, glassware, etc.

Create custom cocktails for accounts depending on seasons, inventory, events, new flavors/items, etc.

Host dinners and events in accounts, festivals, events, etc.

Receive programming from management to implement and design programs in accounts

Organize consumer samplings and related events ranging in size, including but not limited to concerts, after parties, movie premieres, and other high-profile events

Survey competitive activity, inform senior managers and act upon information when necessary

Monitor brand movement, pricing and distribution penetration

Attend meetings with the distributors and suppliers to review brand wins, opportunities, and plans

Travel time required – approximately 35% of the position

Drive to all call points

Perform other duties as assigned

Competencies

Decision Making Plan and Organize Customer Focus Professionalism Flexibility Communication Interpersonal  Skills Problem Solving/Solution-Oriented Collaboration Conflict  Resolution Positive Attitude Self-Motivated Creativity Working  As a Team Willingness to Learn Critical Skills Time management

Creativity and Innovation Product knowledge

Proficient in Microsoft Office and other United technology use Excellent verbal communication skills

Strong attention to detail

Strong communication and collaboration skills

Strong organizational skills with a proven ability to multi-task, prioritize, and manage time in order to meet…