Area Director, Franchise

Area Director, Franchise Performance page is loaded## Area Director, Franchise Performance locations:
Field/Remote time type:
Full time posted on:
Posted Todayjob requisition :
R20884##
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* Note:

You must reside in the following locations be considered for this position:
North Carolina
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* JOB SUMMARY:

** The Area Director, Franchise Performance, Core Brands is a senior-level individual contributor responsible for driving performance across a portfolio of midscale and upper midscale hotels. This role serves as a strategic advisor to franchise owners and property leadership, implementing solutions that enhance profitability, guest experience, and revenue. The Area Director operates with high autonomy, leveraging data-driven insights and influencing stakeholders to achieve business objectives aligned with organizational strategies.
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* KEY RESPONSIBILITIES:

*** Strategic Advisory & Performance Management
** Conduct property visits and deliver tailored recommendations to improve financial performance, guest experience, and operational efficiency.
* Drive adoption of midscale operating models and proprietary programs to maximize owner satisfaction and profitability.
* Monitor performance dashboards and execute follow-up consultations to ensure sustained improvement.
* Consultation Excellence & Relationship Management
** Serve as the primary relationship holder for franchise owners and above-property leadership.
* Apply trusted advisor principles to foster engagement and influence decision-making.
* Maintain clear documentation and communication of action plans and outcomes.
* Data-Driven Decision Making
** Interpret and analyze performance data from internal and external sources (e.g., CoSTAR, Medallia, Tableau).
* Identify trends, risks, and opportunities to inform strategic interventions.
* Program Adoption & Resource Deployment
** Advocate for Choice programs and best practices to enhance operational performance.
* Collaborate with internal teams to deploy resources that support hotel-level improvements.
* Administration & Compliance
** Ensure timely documentation of expenses and maintain accurate records in contact management systems.
* Participate in industry events and share market intelligence to benefit franchisees and Choice Hotels.
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* QUALIFICATIONS:

*** Bachelor’s degree in Hotel Management, Business, Marketing, or related field or equivalent combination of education and work experience; MBA preferred.
* Minimum 15 years of progressive hotel operations experience, preferably in midscale and upper midscale segments.
* Minimum 10 years of hotel leadership experience, ideally with multi-unit or franchise performance exposure.
* Strong analytical, forecasting, and data interpretation skills.
* Exceptional communication, consulting, and relationship management abilities.
* Proficiency in Microsoft Office and familiarity with business intelligence tools.
** TRAVEL REQUIREMENTS:
*** Regular travel up to 70% is required for this role.
** SALARY RANGE:
** The salary range for this position is **$98,088 - $115,000 annually**. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).The pay range listed is for this position and is what Choice Hotels reasonably expects to pay. We may ultimately pay more or less than the posted range, and the range may be modified in the future.

An employee’s pay position within the pay range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
* Competitive compensation and benefits, including medical, dental, and vision coverage
* Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
* Financial benefits for retirement and…