Senior Manager, Advanced Analytics

Senior Manager of Advanced Analytics – Total Wine & More

Base pay range: $/yr - $/yr

About the Role

Total Wine & More is seeking a Senior Manager of Advanced Analytics to join the Digital Analytics team at our Bethesda, MD headquarters. This role will elevate our analytics practice by developing sophisticated models to better understand customer behavior, generate predictive insights, and drive personalization across our digital properties. The position reports to the Director of Digital Analytics.

Responsibilities

• Develop and oversee predictive models, segmentation strategies, and customer lifetime value (CLV) frameworks using machine learning and statistical techniques.

• Lead the continued evolution of our analytics capabilities, tools, and best practices.

• Lead a team of analysts to measure performance, uncover insights, and continuously refine digital analytics frameworks and the experimentation program.

• Build and deliver compelling narratives and visualizations that simplify complex analysis for executive stakeholders.

• Manage and mentor a team of analysts, providing guidance, support, and development opportunities to grow analytical capabilities.

• Work closely with cross‑functional business stakeholders to understand and support their analytics needs.

• Drive personalization strategies across digital properties, leveraging customer data to deliver tailored experiences and content.

• Collaborate with the Director of Digital Analytics and other senior leaders to shape long‑term analytics strategy, ensuring alignment with business goals and objectives.

Qualifications

• 8+ years of hands‑on experience in advanced analytics, preferably within a retail or digital environment.

• Proficiency in SQL and solid understanding of relational database concepts.

• Experience with predictive analytics or data science techniques using R or Python.

• Strong collaboration skills with the ability to advocate for data‑driven decision‑making across teams.

• Excellent communication skills – able to explain complex analytical concepts clearly to both technical and non‑technical audiences.

• Bachelor’s degree in Mathematics, Statistics, Data Science, Analytics, or a related field (advanced degree strongly preferred).

• Experience in Adobe, web optimization platforms, and Power

BI is a plus.

Benefits

• Paid Time Off (PTO)

• Generous store discounts

• Health care plans (medical, prescription, dental, vision)

• 401(k), HSA, FSA, and pre‑tax commuter benefits

• Disability and life insurance coverage

• Paid parental leave

• Pet insurance

• Critical illness and accident insurance

• Discounted home and auto insurance

• College tuition assistance

• Career development and product training

• Consumer classes

• Other perks

Grow with us

Total Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year. We offer exciting and unique career opportunities across the country and in our corporate office. If you share our entrepreneurial spirit and a passion for providing best‑in‑class customer experience, apply or learn more at

Total Wine & More considers several factors when establishing compensation. Compensation may vary based on a number of factors including, but not limited to, market location, job‑related knowledge, skills and/or experience.

Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process. Total Wine & More is a drug‑free workplace.

The information provided above indicates the general nature and level of work required by the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.

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