FLEX Senior Manager, Luxury Content Marketing

FLEX Senior Manager, Luxury Content Marketing

Bethesda, MD, United States

This is a temporary role.

The Senior Manager, Luxury Social & Content Marketing will play a key role in executing the strategy, delivering key performance indicators, and executing social and content marketing initiatives for all our luxury brands. The role will be a core member of the Luxury Content Marketing team driving execution for social media marketing tactics to deliver against brand and content goals. In addition to other duties assigned, this role will work with the Brand, Portfolio and Loyalty Team to manage the execution of the comprehensive brand digital eco‑system consisting of dedicated brand websites, brand social media channels,  and other Marriott digital touch points.

This role will need to be an innovator – supporting the brand’s overarching strategies (i.e. engagement, awareness, etc.) on key platforms like Facebook, Twitter, Instagram, Tik Tok, You Tube, and more. This role will also collaborate on the execution of digital and social advertising in partnership with the Paid Social team – including social content publishing and paid amplification. This role will report to the Director Luxury Content Marketing and partner closely with key members of brand marketing teams, social agencies, public relations, digital product, external agencies, key hotel stakeholders, and the field/continental organizations.

The role will work with agency teams directly as required.

CANDIDATE PROFILE

Education and Experience Required

• High school diploma or GED and 6+ years’ experience in social media, marketing, and/or content marketing, or related professional area OR 4-year degree from an accredited university in Marketing, Advertising, Business or related major
• 6 or more years of digital marketing and social media marketing experience

Education and Experience Preferred

• 6+ years of digital marketing and social media marketing.
• Experience with in luxury lifestyle, luxury CPG or luxury experiences industries
• Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity.
• Experience managing and executing social strategies.
• Experience managing multiple agencies/vendors.
• Solid understanding of social marketing trends and industry best practices.
• Demonstrated experience and success in a highly matrixed cross‑functional organization.

CORE WORK ACTIVITIES

Support Brand social strategy and execution of holistic social, content and digital initiatives.

• Support the strategy and prioritization, management, and execution of content marketing initiatives (social media, content marketing, occasionally content on brand websites) supporting assigned brands.
• Work autonomously to support social/content strategy for assigned brand‑level initiatives while also providing executional guidance for regional and hotel‑level initiatives – if applicable.
• Partner with other Social and Content Marketing leaders to ensure brand content calendar is calibrated with Loyalty efforts to maximize the collective reach and impact of the company’s social marketing efforts.
• Track impact of social marketing efforts and continually improve performance.
• Support strategy and workflow of paid social campaigns supporting the social and content brand strategy.
• Manage agency / freelance resources and support strategic initiatives related to social strategy for assigned brands.
• Support social media content creation, editorial calendar, and influencer programs implemented by agency or in house.
• Support social brand ideation and execution.
• Support brand website content uploads and optimizations.

Social & Content Marketing execution for hotel industry awards and special projects

• Lead our awards, marketing engine, and coordinate efforts across the continents and company.
• Send an alert to continent leads when we win awards to kick off the process and in collaboration with PR.
• Gather insights and update best practices as it relates to awards marketing.
• Coordinate the effort to drive voting for awards at the hotel and continent level.
• Work with Condé Nast and other partners, to promote our winnings and achieve reach and…