US Affinity Marketing Strategist

We are currently seeking a Marketing Strategist for Marsh’s US Affinity practice to take our dynamic and growth-oriented business to the next level. This marketing position will support Marsh’s go‑to‑market strategy for the US affinity business. The role is based in Bethesda, MD or New York City, NY with a hybrid work model and reports to the Global Head of Marsh Affinity Marketing.

• Develop and execute strategic marketing plans and programs tied to corporate and business segment objectives, with a focus on driving new business and business growth.
• Serve as a strategic marketing partner to client and partner managers, guiding them on appropriate positioning of our offerings and value propositions.
• Create compelling, content‑rich customer engagement opportunities to educate affinity customers about our offerings throughout the policy lifecycle, including emails, website, social media and direct mail content.
• Build thoughtful customer journeys as part of an integrated marketing campaign.
• Utilize marketing automation and digital tools to drive buying decisions, increase retention and further cross‑selling opportunities.
• Work closely with sales to ensure coordination of sales and marketing campaigns and lead generation efforts.
• Ensure marketing metrics, including customer engagement and online behavior, are in place and reported to demonstrate ROI.
• Identify new methods for demand generation strategies and campaigns with a focus on results and analytics.
• Plan and execute effective and engaging events that drive leads and/or growth.

• Create and execute day‑to‑day marketing needs of the Franchise vertical to grow participation within our client group of franchise owners and franchises while driving the strategy across Transportation, E‑commerce, and Warranty verticals.
• Evaluate marketing and promotional activities to recommend strategy adjustments.
• Present new and innovative ideas to ensure the organization’s marketing strategies are fresh and exciting.
• Develop and coordinate advertising and promotional activities linked to contests, webinars, educational opportunities, and other activities.
• Coordinate the execution of promotional activities including print, digital, convention, promotional giveaways, and signage.

• You will be able to take our dynamic and growth‑oriented affinity practice to the next level.
• Apply your innovative and self‑starter background to work on strategic development, content creation, digital marketing, communications, and go‑to‑market plans.
• Share your marketing passion to help enhance the customer experience through both digital and traditional marketing tactics.
• Utilize your ability to multi‑task and prioritize your work while collaborating effectively with staff, management, partners and vendors to drive marketing initiatives from strategy to implementation to analysis.

• BA degree in marketing, business or related field (preferred) or equivalent work experience. MBA preferred.
• A minimum of 5 years marketing experience, with a strong focus on digital marketing, copywriting, editing and design experience required. Outstanding writing and editorial skills.
• Familiarity with digital marketing tools and ability to quickly learn new tools.
• Experience with strategic and operational B2B and/or B2B2C marketing.
• Experience with Salesforce Marketing Cloud, Adobe Experience Manager and Adobe Creative Suite preferred.
• Experience in insurance or financial services strongly preferred.
• Strong presentation, written and verbal communication skills.
• Ability to work within a matrixed organization collaboratively.
• Ability to influence and lead others.
• Ability to prioritize and manage multiple projects simultaneously in a fast‑paced environment.

• Energetic and proactive with a preference for operating in a fast‑paced, quickly growing & changing environment.
• Being a strong independent worker but also extremely collaborative and able to work across the business.
• Not afraid to share ideas, voice opinions and stand up for the customer.
• Excellent data analysis skills and attention to detail.
• Ability to translate creative…