CTV Political Sales Manager

CTV Political Sales Manager

Join to apply for the CTV Political Sales Manager role at Spectrum Reach

$83,040.00/yr - $/yr

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

The advertising sales arm of Charter Communications, Spectrum Reach brings world-class and innovative marketing solutions to more than 22,000 clients. We help businesses grow through the best content, insights, products, and people that connect advertisers to their intended audiences across TV, apps, social, and other media platforms. With offices in 41 states and 147 markets, Spectrum Reach can reach over 27 million households throughout the country.

The Manager of Advanced Advertising Political Sales is responsible for managing existing and generating new CTV (managed service streaming & programmatic) political revenue across the entire Spectrum Reach footprint. This role will report directly to the Director, Advanced Advertising, Political Sales and will work closely with the Political, National Multi-Market & Local Sales teams as well as Sales Operations, Programmatic, Yield and Ampersand Political Sales teams.

• Exceed Political Spectrum CTV (Managed Service & Programmatic) Streaming Sales Goals
• Support the Political Sales Managers to exceed Political CTV streaming sales goals in their regions
• Partner with Ampersand Political sales teams to develop agency & account specific strategies for driving Managed Service Streaming revenue and linear attachment
• Subject matter expert in the Political CTV marketplace including the competitive landscape, products & pricing intelligence
• Build and leverage strategic relationships with the key Political Media buying firms, Digital media buying firms and Direct clients (PACs & Parties) in Wash DC and in key POL customer footprints (CA, OH, TX, etc.) to grow revenue growth & share
• Solicit prospective client direct accounts, and their agencies
• Partner with the Director of Advanced Advertising Political Sales to engage the Open Market DSPs/SSPs (TTD, Magnite, Freewheel, Basis, Stack Adapt, etc.) in offering competitive pricing, optimize streaming inventory to maximize revenue
• Educate and support the Spectrum & Ampersand Political Sales teams regarding the Spectrum CTV sales value proposition, product differentiators and position in the video ecosystem to influence further participation with our customers and clients
• Partner with the Director of Advanced Advertising Sales to secure Direct Political Programmatic agreements with the Political Media firms, CTV/Digital firms and Direct Clients.
• Develop and manage a go-to-market plan to drive sales and educate the political marketplace on Spectrum Reach’s CTV product capabilities. On-going revenue generating responsibilities to include sales presentations & collateral, client prospecting and support of Spectrum Reach & Ampersand sales teams.
• Execute all functions of sales management, including quarterly and annual sales planning, weekly and monthly forecasting, share performance, customer care schedule fulfillment and identifying opportunities to meet and exceed revenue goals.
• Develop and maintain productive and positive relationships across management and cross- functional partners:
  National Multi-Market & Local Sales, Programmatic, Operations, Data, Yield, Marketing, Product, Legal, and Finance.
• Serve as an industry expert on Spectrum Reach’s Advanced Advertising portfolio, the addressable and advanced TV marketplace, category trends, emerging technology, and media platforms including, but not limited to television, streaming, and broadband.
• Participate in key Political industry conferences and events including the American Association of Political Consultants (AAPC) and Campaign & Elections (C&E).
• Monitor key industry media outlets and trade publications (i.e., The Cook Report, Axios, Politico, The Hill, National Review, Five Thirty Eight , Real Clear Politics , Ballotpedia) to stay current on key races and competitiveness within the Spectrum Reach footprint.

• Deep relationships with the Political Marketplace…