Director, Packaging and Creative Services

Beverly Hills, California, United States

Founded in 2000, FAM Brands designs, manufactures, and sells men’s and women’s sportswear and active wear apparel to major retailers, big box stores, and specialty boutiques across the country and throughout the world.

Our portfolio of proprietary brands features Marika, Wildfox, Three Dots, and Balance Collection, while a partial list of licensing partners includes Orvis, Jessica Simpson, Eddie Bauer, and Woolrich.

With the capacity to produce over 75 million units per year, our mission continues to be making top-quality apparel accessible to everyone at an impressive value and an irresistible price.

That's the FAM Brands difference.

The Director, Packaging and Creative Services leads packaging innovation, strategy, design, and production across FAM Brands’ portfolio of owned, licensed, and private-label brands. The Director sets the creative vision for packaging, mentors the team, removes obstacles, and steps into the work when risk, volume, or staffing requires it. This is a hands‑on leadership role demonstrated through actionable innovation, sound decisions, direct ownership, and clear communication.

This role is based at our Beverly Hills headquarters a minimum of four days per week, with the option to work remotely on Fridays depending on business needs.

Packaging Innovation and Strategy

• Lead the packaging innovation agenda across substrates, structures, folding methods, materials, finishes, closures, and merchandising formats.
• Monitor club and other retail environments and use competitive trends and prior-year learnings to identify opportunities for new and improved packaging.
• Maintain a seasonal pipeline of packaging concepts and advance selected ideas through development, prototyping, feasibility review, and refinement.
• Present vetted concepts, prototypes, trade‑offs, and recommendations each season for final approval by the Vice President, Marketing Services or designated stakeholder.
• Set and refine packaging direction based on business objectives, customer needs, brand requirements, and retailer expectations.
• Participate in project handoff meetings as needed to confirm business, brand, retailer, cost, timing, and production requirements before work begins.
• Guide the development of graphics, visual systems, structures, merchandising, and in‑package communication. Maintain consistency across brands while adapting execution for retailer and channel requirements.

Leadership and Creative Oversight

• Serve as the primary packaging creative lead for Sales, Design, and Production. Collaborate with the Vice President, Marketing Services on creative reviews of new packaging concepts and photography.
• Lead, mentor, and develop Packaging Designers and Project Managers. Set priorities, timelines, decision rights, quality standards, and accountability, and provide clear, actionable feedback.
• Partner with Project Managers to balance capacity, remove obstacles, and step into execution when needed.
• Evaluate post‑production and photo‑editing output against brand and creative guidelines in partnership with the Vice President, Marketing Services and the Senior Manager, Marketing Ops, who manages the team’s day‑to‑day work.

Production and Cross‑Functional Execution

• Oversee structural design, pack‑out, PDQ and tray configuration, product visibility, protection, restock, and floor‑ready presentation.
• Ensure dimensions, materials, closures, unit counts, usability, and production feasibility are validated before approval.
• Establish and maintain color‑management and print‑production standards across internal teams,…