Brand Lead, TikTok Shop Ops

About Super Ordinary

At Super Ordinary, we're the driving force behind the global success of today's most exciting consumer brands. We're not just an agency; we're a dynamic growth partner and marketplace expert, connecting brands like Disney, H&M, Laneige, Touchland, Glow Recipe, and Peter Thomas Roth with creators and consumers worldwide. Our team of e-commerce and social commerce gurus empowers brands to build influence, scale their global sales channels, and forge meaningful connections.

We're at the forefront of the social commerce revolution, with a proven track record of explosive growth for brands on Tik Tok Shop and other innovative platforms. Harnessing the power of short video, live streaming to create engaging shopping experiences that seamlessly integrate e-commerce and entertainment.

The Brand Lead is the strategic and operational owner of a portfolio of brands within Super Ordinary’s social commerce business. This role leads brand communication, growth strategy, and go‑to‑market execution, while managing and developing a high‑performing team.

As the primary, senior‑facing point of contact for brand partners, the Brand Lead is accountable for overall performance, team execution, and operational excellence across all social commerce initiatives. This role may be leveled at the Manager, Senior Manager, or Director level based on experience and scope.

• Own enterprise-level brand partnerships as the main point of contact
• Set communication cadence, lead weekly/biweekly syncs
• Manage stakeholder expectations with clear, proactive, and confident communication

• Develop and execute multi‑quarter Tik Tok Shop growth strategies spanning assortment, promotions, affiliates, live streams, and paid media alignment
• Lead GTM planning for launches, tentpole moments, and major campaigns
• Continuously identify new growth opportunities and expansion levers

• Monitor and optimize key KPIs across sales, traffic, and conversion
• Use data to inform decisions and refine strategy in real time

• Analyze sales performance, traffic, and conversion metrics to identify trends and growth drivers
• Deliver weekly and monthly reporting with clear insights, strategic recommendations, and action plans
• Present concise, executive‑ready decks and verbal readouts that translate data into decisions

• Partner cross‑functionally with internal teams (ads, live, ops, finance, leadership) to unblock issues and drive results

• Lead, coach, and develop team members
• Set priorities, clarify ownership, and ensure high execution standards
• Build scalable processes that reduce management overhead and enable team efficiency

• Stay ahead of Tik Tok Shop trends, algorithm updates, and emerging best practices
• Apply platform insights to inform strategy, experimentation, and optimization

• Experience: 3+ years of experience in e-commerce, social commerce, or brand management, with hands‑on exposure to platforms such as Tik Tok Shop, Amazon, Shopify/DTC, Walmart Marketplace, or similar. Direct Tik Tok Shop experience is a strong plus.
• Background: Platform, brand or agency background preferred, with experience managing complex, multi‑stakeholder client relationships.
• Client Communication: Exceptional written, verbal, and presentation skills, with a proven track record of delivering C‑suite‑ready decks, insights, and recommendations.
• Affiliate & Creator
  
  Experience:
  
  Experience with affiliate marketing, creator partnerships, and influencer ecosystems is a strong advantage.
• Leadership & Program Management: Strong program and team leadership capabilities, able to own end‑to‑end initiatives across multiple brands, work streams, and timelines.
• Analytical Rigor: Highly data‑driven, with experience in forecasting, KPI diagnosis, performance analysis, and translating insights into clear action plans.
• Organization & Execution: Excellent organizational and project management skills, with the ability to manage multiple brands and priorities in a fast‑paced…