Home Sales Manager

Location: Appletree Holiday Park, Lincolnshire, PE20 3XQ

Hours: 40 hours per week

Salary: £38,000-£42,000 basic with an OTE of £80,000

Contract: Permanent

Appletree is exactly where the opportunity is! With plenty of pitches, great stock, and big future plans already lined up, this is a park with real potential just waiting to be unlocked. It’s a modern location, surrounded by some brilliant Lincolnshire gems, we just need the right person to help put it on the map.

We’re looking for a Sales Manager who wants to be the face of Appletree and lead us through an exciting period of growth. Someone who can build momentum, drive sales against targets, and create an ownership experience that people genuinely talk about.

You’ll lead, develop and motivate your team, bringing energy and direction while ensuring every part of the sales journey is open, honest and done the right way.

This is a chance to shape something, not just step into it , to take a park with huge potential and help turn it into one of Lincolnshire’s up‑and‑coming destinations.

This isn’t a “sit back and manage” kind of role, you’ll be right in the mix. Leading from the front, selling alongside your Sales Advisor, and building the momentum that takes Appletree to the next level.

Here’s what that looks like day to day:

• Leading and inspiring a small but mighty sales team (you +
  1), hitting targets together and celebrating the wins as a team
• Coaching and developing your Sales Advisor day‑to‑day, sharing best practice, building confidence, and helping them grow their sales performance
• Getting stuck into sales yourself, building your own pipeline, closing deals, and setting the standard for what great looks like
• Keeping stock sharp and ready to impress, from pitch availability to making sure every holiday home is presented at its absolute best
• Delivering an owner experience that people actually talk about (for the right reasons!)
• Owning the aftersales journey, making sure everything is followed through quickly and properly
• Creating a sales journey that’s open, honest and aligned with our values, no hard sell, just great conversations
• Taking real ownership from first conversation through to long after completion, so every new owner feels confident and excited about their decision
• Being out there, spotting opportunities, starting conversations and helping people picture what owning at Appletree could look like for them

First and foremost, you’re a natural people person who builds genuine, long‑term relationships. You know how to make customers feel valued, whether that’s on the phone or face‑to‑face, and it’s as much about how you listen as how you speak.

But more than that, you’re someone who makes things happen. You’ve got a proven track record of delivering results, creating momentum, and not waiting for opportunities, you go out and make them. You bring energy, hunger and a drive to succeed, and you know how to keep both yourself and those around you motivated, even when things get tough.

You’re comfortable spinning multiple plates and thrive in a fast‑paced, performance‑driven environment, staying calm, focused and approachable no matter what the day throws  take pride in bringing ideas to life and turning potential into reality.

And importantly, you lead in the right way. Our culture is built around being Attentive, Amazing and true Lovers of what we do, creating an environment that’s fun, people‑focused and full of personality. You’ll bring that to life in how you lead, sell and support others.

• Top‑tier commission plan – Your potential is in your hands.
• Industry‑recognised training – Develop skills that will set you apart and boost your career.
• Pension scheme – Plan for your future.
• Up to 50% discounts on Away Resorts holidays – because you deserve amazing getaways too.
• 20% on‑park discounts – Enjoy the best of what we offer.
• Team incentives – Your hard work won’t go unnoticed.
• Holiday Hero menu – Enjoy delicious meals with discounted food options on‑park.
• Career development – We believe in nurturing talent and promoting from within.

Holiday Heroes come with all sorts of different superpowers, and we welcome them all! We embrace diversity, inclusion, and equal opportunities. From our investors to our teams, we love that everyone comes from different backgrounds, allowing us to grow and inspire each other. We’ll never accept any form of discrimination, and we’ll forever strive not just for our product to be unique but our people too.

After all, wouldn’t it be boring if we were all the same? In short, we want you to bring your whole self to work!