SEO, Content and Social Media

This is not a 'social media executive' role. You will work on technical B2B content, SEO, Linked In growth, AI
search optimisation, webinars, email workflows, and authority building for a global pharma audience.
You do not need prior pharma experience. You do need strong writing ability, curiosity, execution discipline, and
the ability to learn complex technical subjects quickly.

Key Responsibilities

1. Content & SEO

• Own and execute SSI's content calendar across blogs, Linked In, You Tube, webinars, and email

• Write and publish long-form technical content based on internal discussions with the technical team

• Perform keyword research, on-page SEO, internal linking, and content optimisation

• Build topic clusters around visual inspection, Annex 1, injectable compliance, and related industry
themes

• Monitor performance using Google Search Console and analytics tools

2. AI Search & Authority Building (AEO/GEO)

• Optimise content for AI-driven search platforms including ChatGPT, Perplexity, Gemini, and Bing

• Implement structured content and schema markup across website pages

• Create Q&A-style educational content targeting high-intent regulatory search queries

• Build authority for SSI's technical experts through author pages, citations, and publication workflows

3. Linked In & Social Media

• Manage SSI's Linked In company page and publishing cadence

• Create educational posts, carousel content, conference updates, and product-focused content

• Support founder-led thought leadership content

• Repurpose long-form content into short-form social formats

4. Video & Webinar Marketing

• Manage SSI's You Tube channel and video publishing workflows

• Coordinate technical recordings, transcripts, captions, and video SEO

• Execute webinars end-to-end

• Repurpose webinar and video content into SEO assets

5. Email Marketing & Analytics

• Build nurture workflows in Zoho Campaigns or equivalent tools

• Manage newsletters and audience segmentation

• Track and report marketing KPIs:

• organic traffic

• keyword rankings

• Linked In growth

• webinar leads

• email metrics

• inbound enquiries
Requirements

• 1–3 years in digital marketing, SEO, content, Linked In, or B2B marketing

• Excellent written English — clarity and structure matter

• Strong understanding of SEO fundamentals and content strategy

• Ability to independently execute and manage workflows

• Comfortable learning technical subject matter

Good to Have

• Experience with AI search optimisation (AEO/GEO)

• Schema markup and structured content knowledge

• Linked In carousel/content design experience

• You Tube SEO or webinar marketing experience

• Canva, Word Press/Wix, Zoho Campaigns, or marketing automation exposure

• B2B or technical content background
Benefits

• Opportunity to build an inbound engine from scratch

• Direct access to deep technical expertise and global industry exposure

• Rare experience in technical B2B pharma marketing

• Exposure to AI search optimisation and authority-led content systems

• Fast growth path into Marketing Lead / Head of Marketing role