PR & Social Media Project Leader Swiss Market

This job posting was published here directly by one of our clients. The State Secretariat for Economic Affairs has no control over its content or quality.

Swatch AG Vacant since : 24. Biel/Bienne (BE) 100% By agreement Permanent

At Swatch, we thrive on surprise. Whether it's with our collections, action sports or artistic collaborations, we don't stay inside the box. We're here to shake things up with our striking designs, which always reflect the zeitgeist but never fail to catch the eye. That's what we best, and that's what we've done since 1983.

Our team is a collective of passionate people, headquartered in Switzerland and present worldwide. We are visionaries and revolutionaries - unwaveringly true to ourselves and unafraid to things differently. Together, we are here to make the world a little more colorful and exciting by embracing newness and boldness. You might even say that we're more than just a watch company.

Are you one of us? Join our team.

• Develop and implement local PR, influencer and social media activities in line with global communication objectives to further strengthen Swatch's visibility and cultural relevance across Switzerland.
• Build and maintain strong relationships with journalists, media partners, influencers and content creators.
• Act as the market's primary media contact, managing all media inquiries, interview requests, product loan requests and press relations activities.
• Identify storytelling opportunities and generate earned media coverage around product launches, collaborations, events and brand initiatives.
• Manage influencer partnerships from identification and briefing through execution and performance reporting.
• Create, adapt and coordinate engaging content for local social media channels in line with global brand guidelines.
• Plan and execute media events and influencer activations.
• Monitor media, consumer and social media trends, translating insights into communication opportunities.
• Collaborate closely with internal stakeholders, external business partners and international teams to ensure consistent and impactful communications.
• Manage assigned budget and report on business impact/ROI.

• Bachelor's or master's degree in communications, marketing, or related discipline.
• 4-7 years in PR or external communications, ideally in agency environment and/or consumer brands

• Successful track record in pitching and placing stories with top tier media.
• Extensive network within the Swiss media and influencer landscape and a passion for trends, storytelling and brand building.
• Strong networking mindset, with a passion for building authentic relationships with journalists, influencers and industry partners, and representing the brand with confidence both online and in person.
• Ability to work well in extremely fast-paced environment with high volume projects and quick turn-around.
• Ability to handle multiple projects, coordination with various departments both internally and externally, with the flexibility to re-prioritize when needed, keeping timing, quality, and budget in mind while driving projects forward pragmatically.
• Strong attention to detail combined with an organized, reliable, flexible and team-oriented mindset.

• Native speaker (Swiss preferred) with excellent writing and communication skills; fluent French and good English. Italian is a plus.

Your new employer:

At Swatch we don't boring. We thrive on innovation and infuse our pioneering and adventurous spirit into everything we . As such we operate in a fast-paced and dynamic environment that values creativity, teamwork and openness. We want our people to feel inspired to bring their best and authentic self to work and actively seek to create an environment that prioritizes diversity, equity and inclusion and where individuals feel heard and appreciated.

We strongly believe that happy and healthy employees are the key to success. That is why we offer attractive benefits including:

• Flexible 40 working hours / week
• 25 to 30 days of annual leave

• Contribution to health insurance costs
• First class pension fund

• Extended maternity leave
• Family allowances beyond legal requirements

• Training and development plan
• Paid language courses

• Unique and modern buildings and outdoor facilities
• Convenient location and access via public transport
• Free…