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PR & Social Media Project Leader Swiss Market ; w/m; medienjobs.ch
Job in
Biel, Valais, Switzerland
Listed on 2026-09-30
Listing for:
more-jobs
Full Time
position Listed on 2026-09-30
Job specializations:
-
Marketing / Advertising / PR
PR / Communications, Marketing Communications, Brand Ambassadors & Brand Management, Social Media Marketing -
Creative Arts/Media
PR / Communications
Job Description & How to Apply Below
DESCRIPTION DU POSTE
- Develop and implement local PR, influencer and social media activities in line with global communication objectives to further strengthen Swatch-s visibility and cultural relevance across Switzerland.
- Build and maintain strong relationships with journalists, media partners, influencers and content creators.
- Act as the market-s primary media contact, managing all media inquiries, interview requests, product loan requests and press relations activities.
- Identify storytelling opportunities and generate earned media coverage around product launches, collaborations, events and brand initiatives.
- Manage influencer partnerships from identification and briefing through execution and performance reporting.
- Create, adapt and coordinate engaging content for local social media channels in line with global brand guidelines.
- Plan and execute media events and influencer activations.
- Monitor media, consumer and social media trends, translating insights into communication opportunities.
- Collaborate closely with internal stakeholders, external business partners and international teams to ensure consistent and impactful communications.
- Manage assigned budget and report on business impact/ROI.
- Bachelor-s or master-s degree in communications, marketing, or related discipline.
- 4-7 years in PR or external communications, ideally in agency environment and/or consumer brands
- Successful track record in pitching and placing stories with top tier media.
- Extensive network within the Swiss media and influencer landscape and a passion for trends, storytelling and brand building.
- Strong networking mindset, with a passion for building authentic relationships with journalists, influencers and industry partners, and representing the brand with confidence both online and in person.
- Ability to work well in extremely fast-paced environment with high volume projects and quick turn-around.
- Ability to handle multiple projects, coordination with various departments both internally and externally, with the flexibility to re-prioritize when needed, keeping timing, quality, and budget in mind while driving projects forward pragmatically.
- Strong attention to detail combined with an organized, reliable, flexible and team-oriented mindset.
- Native German speaker (Swiss German preferred) with excellent writing and communication skills; fluent French and good English. Italian is a plus.
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