Digital Marketing Strategist

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Kinetic is a full-service creative, marketing, and communications agency, committed to providing stand-out marketing solutions around the world while nestled in the heart of downtown Billings, Montana.

At Kinetic, we pride ourselves in choosing both clients and employees carefully; we strive to surround ourselves with the most talented and inspiring people around. Joining our close-knit, award-winning team means that you will not only be working on high-profile and exciting projects but will also be making a lasting impact on companies, large and small, that will benefit them for years to come, all while furthering your abilities as a creative marketing professional!

Members of Kinetic’s high-energy team enjoy a competitive salary and paid medical insurance with health insurance savings account access. Additionally, you will receive paid vacation, holidays, career development opportunities, and the chance to work alongside world-class creative colleagues.

Kinetic Marketing Company is seeking to hire a Digital Marketing Strategist specializing in Mar Tech architecture and full-funnel performance at our Billings, Montana office or as a remote employee.

The Digital Strategist is responsible for the successful management and technical architecture of digital strategy for client brands across the diverse B2B, B2C, and E-commerce landscapes. The role requires an tenacious innovator who can connect digital marketing initiatives to drive measurable growth opportunities.

The Digital Strategist will design the Mar Tech stack blueprint, ensuring seamless data flow and process automation across client systems. You will confidently create strategies that bridge marketing automation, paid media, website platforms (Word Press, Shopify, Big Commerce), and content marketing based on sophisticated customer insight.

This person will answer key questions such as how digital platforms integrate to optimize the customer journey and how complex B2B lead generation or B2C/E-commerce sales funnels are executed and attributed.

The Digital Strategist develops digital strategies that form part of overall Customer Relationship Management (CRM) and business strategies. This involves planning the approach to digital initiatives including funnel strategies, omni-channel paid media campaigns, SEO improvement activities, and advanced email/lifecycle marketing programs within Hub Spot, Klaviyo, and other marketing automation tools.

The Digital Strategist works in the digital department and collaborates closely with the strategy, account services, and media buying teams. This seasoned, digitally-focused individual must continue to grow his/her core skill-set, focusing on platform integration and performance marketing.

Reports to: Digital Director

The Digital Strategist’s primary responsibility is to help agency cross-functional teams (digital and non-digital) develop technical, data-driven digital marketing strategies to align with client business goals. This person evaluates consumer research, brand information, trends and relevant data in order to strategize and execute digital strategies from CRM onboarding and automation to Organic Search Optimization to full-funnel paid media campaigns.

The Digital Strategist guides these multi-disciplinary teams through the strategic phase of the project, establishing the Mar Tech and integration thought leadership that will guide the outcome.

The Digital Strategist must be able to spot digital trends and understand consumer behavior, matching these with brand desires to create truly beneficial opportunities and solutions. This individual should be able to educate and inspire account directors and media specialists about best practices, emerging Mar Tech, and platform integration standards.

• Proven expertise with Hub Spot and Klaviyo, including CRM…