Digital Strategist

Responsibilities

• The Digital Strategist is responsible for the successful management and technical architecture of digital strategy for client brands across the diverse B2B, B2C, and E-commerce landscapes.
• The role requires an tenacious innovator who can connect digital marketing initiatives to drive measurable growth opportunities.
• The Digital Strategist will design the Mar Tech stack blueprint, ensuring seamless data flow and process automation across client systems.
• You will confidently create strategies that bridge marketing automation, paid media, website platforms (Word Press, Shopify, Big Commerce), and content marketing based on sophisticated customer insight.
• This person will answer key questions such as how digital platforms integrate to optimize the customer journey and how complex B2B lead generation or B2C/E-commerce sales funnels are executed and attributed.
• The Digital Strategist develops digital strategies that form part of overall Customer Relationship Management (CRM) and business strategies.
• This involves planning the approach to digital initiatives including funnel strategies, omni-channel paid media campaigns, SEO improvement activities, and advanced email/lifecycle marketing programs within Hub Spot, Klaviyo, and other marketing automation tools.
• The Digital Strategist works in the digital department and collaborates closely with the strategy, account services, and media buying teams.