Communications and Marketing Director

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Working title: Communications and Marketing Director
Classification title: Program Director
Department: Communication & Public Affairs
Reports to: President & CEO / Health Officer
FLSA status: Exempt:
Full-time
Wage Range: $78,723 to $115,655 annually; depending on number of years of transferrable experience and internal equity

River Stone Health Serving the Yellowstone County community and south-central Montana for more than 50 years, River Stone Health is an essential provider of personal and public health services. Health, Education, Leadership and Protection – HELP is what we provide to our community. From medical, dental and behavioral healthcare; home care and hospice; public health services like immunizations, WIC, health promotion and restaurant inspections;

and educating the next generation of health professionals, our expertise spans all ages and stages of life.
Following the underlying principles of access, affordability, compassion and quality in every interaction, River Stone Health improves life, health and safety for all. Foremost, we are committed to creating a sense of belonging and engagement that respects the intrinsic value of every member of our team and the community we serve.

The Communications and Marketing team supports internal and external communication as well as marketing projects for River Stone Health, including emergency risk communications. The team is comprised of the Communications and Marketing Director, a Digital Communications and Event Coordinator, and an Internal Communications and Engagement Coordinator.

This position provides both strategic and operational leadership to the functions of the organization, ensuring a strategic role in supporting the growth, development and strengthening of the organization to achieve its long‑term programmatic and financial objectives. This position represents the values, ideals, priorities and messages across River Stone Health by leading the development and implementation of coordinated communications in support of River Stone Health’s mission to improve life, health and safety.

• Communications and Marketing Director Duties 80%
• Serves as a member of the Cross-Directors Leadership Team to provide strategic direction for organizational communication and external public affairs.
• Responsible for leadership, development, implementation and oversight of a comprehensive communications and marketing plan, positioning the organization as a regional and national leader on significant health matters and raising its profile among key audiences.
• Cultivates new relationships and strengthens existing ones with the organization’s stakeholders, including board members, elected officials, public-sector leadership, private‑sector partners and other thought leaders.
• As needed, provides communication guidance and support to the Board of Health, River Stone Health Clinic Board, and other volunteer-based organizational committees.
• Develops, implements, and evaluates communication plans, messaging, earned and paid media, and public relations which build and strengthen the organization’s reputation while supporting strategic initiatives and adhering to brand standards.
• Works to ensure the financial success of the organization by researching, planning, and implementing communication strategies and initiatives to increase market share and visibility.
• Engage with external consultants and contractors, providing input and guidance for publication design, communications strategy, media mix and ad placement.
• Works with subject matter experts to research, write and release information to the news media including news releases, guest columns, journal articles, fact sheets, brochures, etc.
• Develops and maintains strong media relationships to improve quantity and quality of media coverage and increase awareness about the work and the impact of the organization. Serves as organizational spokesperson to outside media and organizations, as directed.
• Research and implement…