Franchise Marketing Coach - Billings

Summary

The Franchise Marketing Coach guides and supports franchisees as they develop and execute campground-level marketing plans to drive awareness, increase camper nights, and grow revenue. This role leverages both national programs and local tactics to deliver scalable marketing support that aligns with KOA’s brand standards and business objectives. The Franchise Marketing Coach analyzes performance data, provides actionable recommendations, and collaborates across departments to ensure continuous improvement and adoption of marketing best practices.

• Conduct regular coaching sessions with clear objectives, data insights, and actionable recommendations to improve local marketing effectiveness.
• Track plan implementation, monitor results, and provide follow-up support.
• Integrate local efforts with national brand campaigns to ensure alignment and consistency.
• Guide campground teams in creating data‑driven, multi‑channel marketing plans, offering expertise in paid media, email, social content, local listings, event promotion, and more.

• Deliver workshops, webinars, and how‑to sessions (both virtual and in‑person) on local marketing tactics and tools.
• Drive adoption of KOA platforms and programs through training, outreach, and coaching.
• Educate franchisees on local marketing best practices and emerging trends.
• Develop and maintain training resources (written guides, videos, toolkits) to support franchisee marketing execution.

• Analyze campground‑level marketing performance and translate insights into actionable recommendations.
• Coach franchisees on interpreting key metrics and improving results through KOA’s marketing tools and co‑op programs.
• Provide regular reports and updates to internal stakeholders, highlighting participation and adoption of KOA marketing programs.

• Partner with appropriate departments to align marketing support with broader campground goals.
• Work alongside Onboarding team and assist in onboarding new franchisees with initial local marketing setup and training.
• Contribute marketing expertise to cross‑functional projects and communications, ensuring alignment with KOA’s growth strategies.
• Maintain relationships with marketing vendor partners to support local franchise needs.

This job description is not intended to cover or contain a comprehensive listing of activities, duties, or responsibilities. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

• Bachelor’s in Marketing, Communications, Advertising, or related field.
• 5+ years of strategic marketing experience, preferably with direct client or franchise support.
• Excellent written, verbal, and presentation skills, with the ability to simplify complex ideas.
• Data‑literate and comfortable working with analytics platforms and reporting tools.
• Organized, deadline‑driven, and able to manage multiple projects in a fast‑paced environment.
• Strong collaboration skills with a passion for service and relationship‑building.
• Experience in local marketing strategy including SEO, SEM, email, Paid and Organic Social.
• Proficient in Microsoft Office.

Experience with Canva, CMS tools, and other marketing platforms.

• Work is performed in an office environment and requires the ability to operate standard office equipment and keyboard, including lifting and carrying a laptop and other small items up to 20 pounds.
• Prolonged exposure to computer screens and artificial lighting.
• Use of repetitive motion, standing, bending, sitting, lifting, and walking short distances.
• May be expected to drive a vehicle to KOA locations, other locations as directed, and conferences which requires close and distance vision, sitting, seeing and reading signs, traffic signals, other vehicles, etc. Travel occurs in all weather conditions, including extreme heat and cold.
• Frequent in‑person interaction with KOA employees in various settings, where noise level is typically low to moderate,…