Manager, Regional Marketing & Communications; West

Manager, Regional Marketing & Communications (West)

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Who We Are The National Multiple Sclerosis Society mobilizes people and resources to drive research for a cure and to address the challenges of everyone affected by MS. We fund cutting‑edge research, advocate for policy change, facilitate professional education, collaborate with MS organizations globally, and provide programs and services that help people with MS and their families move their lives forward.

Volunteers and staff work together through effective communication and strong engagement.

Job Summary The Manager, Regional Marketing & Communications is responsible for implementing regional marketing and communications initiatives that support the Society’s mission, revenue generation, and community engagement within a defined geographic area. As marketing lead for the region, the role translates national strategy into localized campaigns across owned and earned channels.

• Lead the planning and implementation of regionally‑tailored integrated marketing communication (IMC) plans that include omnichannel (digital, social, email, PR) dissemination tactics and align with strategic guidance.
• Partner with Development and Program teams to support fundraising events, awareness campaigns, and mission‑driven storytelling efforts.
• Support the local tailoring of national messaging and content to ensure resonance with regional audiences.
• Oversee the production of regional marketing and communication materials, ensuring all content reflects the organization’s voice, branding, and messaging guidelines.
• Provide guidance and support to regional chapters in maintaining brand compliance and consistency.
• Manage multiple marketing projects simultaneously, ensuring all deliverables are completed on time, on budget, and to a high standard of quality.
• Provide the Director with project updates, performance reports, and recommendations based on campaign results and local insights.
• Serve as the point of contact for regional media outreach, securing earned media coverage and managing local press opportunities.
• Build and maintain relationships with local media outlets, community partners, sponsors, and event stakeholders to expand the Society’s regional presence.
• Support promotion of key events and campaigns through grassroots outreach, media, and partnerships.
• Regularly monitor campaign and project performance using established KPIs and provide timely reports to the Director that highlight outcomes, insights, and recommendations for optimization.
• Identify and communicate challenges and opportunities that arise during implementation to help inform and enhance future planning.
• Collaborate with staff across departments—including Development, Programs, and National Marketing—to ensure integrated campaign delivery and constituent engagement.
• Coordinate with regional vendors, volunteers, or freelance contributors as needed to support campaign planning and implementation.
• Support the coordination of Mar Comm "Office Hour" meetings and facilitate training, as needed.

• 5+ years in a management or related role.
• Ability to lead, motivate, and manage teams effectively, delegate tasks, and foster collaboration.
• Ability to analyze data, identify challenges, and develop effective solutions.
• Excellent written and verbal communication skills to effectively convey information and ideas to stakeholders at all levels.
• Flexibility to respond to changes in the industry and environment.

This is a region‑based role supporting the West region, requiring up to 25% travel for events, training, regional meetings, and organizational gatherings. While the role offers flexibility in work location, candidates must reside within the region or have plans to relocate to ensure strong local engagement and accessibility. Preferred West states:
California, Idaho, Montana, Oregon, Washington, Wyoming.

The estimated hiring compensation range for this role is $70,000‑$80,000
. Final offers will depend on geographic location, career experience, and other…